Developing audience personas is a pretty basic part of being a marketer. Most product or account teams at some point …
Study Finds 70% of Americans Would Share More Personal Data for Fairer Credit Decisions
Harris Poll Underscores Inequity in Credit Scoring System for Minorities and Younger Generations New research from the Harris Poll and …
Interview with Rhonda Wunderlin, VP, Performance Marketing, Informa Engage
"B2B audience targeting in 2018 is focused on reach beyond traditional channels. You must be able to not only identify …
Top 3 Tips for Attracting New Customers and Retaining Existing Fans During a Rebranding
Although many of today’s marketers weren’t even born when it happened, the New Coke rollout in 1985 remains the cautionary …
The Power of Recency in Reaching Your Prospects: How Consumer Intent Has Evolved
One of the biggest challenges facing today’s marketers is the need to quickly and cost-effectively acquire new customers. While the …