Demographics

The purchasing and selling of digital advertisements using automated systems that link publishers with potential advertisers is - programmatic advertising. A modern marketer's profession has become more dependent on programmatic…
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Digital out-of-home advertising (DOOH) isn’t new — in fact, in 2020, the global DOOH ad market was worth approximately $41.06 billion. And this number is only expected to rise as marketers elevate their DOOH approach, particularly in…
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StackAdapt clients now have access to non-intrusive highly viewable in-game advertising across the globe as part of StackAdapt’s robust, multi-channel platform StackAdapt, the leading self-serve programmatic advertising platform,…
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Instead of approaching personalization as a complex project, breaking it down into stages can help brands effectively integrate personalization into their digital strategy and see measurable results at each stage. Personalization has…
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You must know who your customers are, what to offer them, and how to keep them glued to your brand. The process involves defining your ICP (Ideal Customer Profile). What is an Ideal Customer Profile? An Ideal Customer Profile or ICP is an…
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Every company defines success differently, but most can agree that a foundation of deeply engaged customers and a diverse product suite can ensure growth and longevity. For product-centric companies - that is, those that are focused on…
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New national tool delivers microbusiness impact data directly to communities GoDaddy Inc., the company that empowers everyday entrepreneurs, announced today that its Venture Forward research initiative has partnered with mySidewalk to…
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After Google publicly announced its decision to “remove support for third-party cookies” in 2020, cookies, the extent to which internet activity can be tracked, and calls for regulations rose to dominate headlines. Spotlighted, after…
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Alexandre de Vigan, Founder & CEO at nfinite chats about the rising importance of visual trends and how they influence sales-marketing experiences: _______ Welcome to this MarTech Series chat, Alexandre. Tell us about nfinite and…
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Mobiquity Technologies, Inc., a leading provider of next-generation advertising, announced that it has teamed up with OpenLocker, Inc., a developer of a fan friendly blockchain platform to connect with athletes, to provide a digital…
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AdColony, a Digital Turbine company, has launched Game Academy, a free online skills masterclass and qualification focused on marketing solutions in gaming. Game Academy is an interactive learning platform that gives marketers…
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Customers are the life source of any business, and any business with a contact centre realises that the relationship with their customers does not end at the point of purchase. Over the past 18 months, the role of customer service has…
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Fast-Growing Entrepreneurial Enablement Company Unleashes the Power of the Leading Social Media Network Leading consumer product company My Product Today announced that the company will help its brand partners raise awareness for product…
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Data cleansing is as important as collecting business data.  Maintaining B2B data quality is a task every B2B marketing team has to constantly streamline. All of this involves spend a significant amount of time to track, maintain and…
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New Wearable Portable People Meters will be foundational to Nielsen ONE for cross-media audience insights Nielsen announced that starting in September 2021, it will begin placing approximately 3,000 new Portable People Meter (PPM)…
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Socure, the leading provider of digital identity verification and trust solutions, introduced several technologies as it further expands its KYC solution, currently used by top banks, fintechs, online gaming companies, telcos, and more.…
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AdImpact, a leading competitive ad intelligence SaaS company, has announced that William Macauley has joined the company as the Vice President of Product. As part of the executive leadership and reporting to Kyle Roberts, Macauley’s role…
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Developing audience personas is a pretty basic part of being a marketer. Most product or account teams at some point go through the process of imagining an archetypical customer to keep creative messages on track—eg. Chris the IT…
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Harris Poll Underscores Inequity in Credit Scoring System for Minorities and Younger Generations New research from the Harris Poll and ZestFinance shows deep dissatisfaction among most Americans with the traditional credit scoring…
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"B2B audience targeting in 2018 is focused on reach beyond traditional channels. You must be able to not only identify what content is relative and compelling based on datapoints, but then deliver that in both traditional and new channels."…
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