Diginius

Search engine optimisation (SEO) has come a long way, with continued developments, advancements and algorithm tweaks giving business owners, brand agencies and marketing gurus more than just a digital headache. But traditionally, SEO has been a numbers game, with ranking positions the all-important deciding factor. However, with the purpose of the activity to reflect and cater to user behaviours, can SEO really be simplified to numerical values? Marketing Technology News: Strata Introduces Identity Orchestration Platform…

Unfortunately, a website is no longer enough for a significant or successful digital presence. Essentially, a presence is non-existent without some consideration of search engine optimisation (SEO). But this too has become one of the basics of ‘going digital’ – a must, rather than a ‘nice to have’. Which begs the question – has the playing field been levelled? And if so, how can your business possibly get ahead when it seems everyone is in on the so-called secret for success? Well, Nate Burke, CEO of Diginius, a…

A new unified ecommerce and payments partnership that will allow fast-growing brands to bolster their operations and enhance client relationships has been sealed amidst COVID-19. Digital marketing and ecommerce specialist, Diginius has aligned with Adyen, a renowned payments platform that works with the likes of Facebook, Uber and Spotify. Both businesses are already working with VTEX, a digital collaborative commerce provider that helps power online operations for huge brands like Coca Cola, Levi’s and Samsung.…

Jewellers should work to establish greater consistency across all of their sales channels this year to take full advantage of the ongoing shift to online shopping in the luxury goods sector, a prominent digital expert has suggested Speaking at a panel event hosted by Diginius at Google’s St Giles HQ in London on 20 February, Champions (UK) plc’s Digital Director, Amad Tababa told the UK jewellery industry’s leading lights that integrating their platforms will not only deliver a better customer journey but also increase…