Browsing Tag

Digital Advetising

Criteo Invests $23 Million in Paris AI Lab to Define the Advertising Technologies of the Future

Criteo AI Lab is a Dedicated Investment to Advancing New Machine Learning Techniques Criteo SA, the advertising platform for the open Internet, announced the launch of the Criteo AI Lab, a center of excellence dedicated to the creation, experimentation and at-scale deployment of machine learning technology. Backed by an investment of €20M (approx $2,32,79,220) over three years, the lab will be involved in research related to building deep models that are interpretable, transparent and user-centric.…

Accenture, Agencies and the Ad-Buying Battlefield

Accenture’s launch of a programmatic ad-buying unit was more of a ‘when’ not ‘if’.  The company already has its foot firmly in the door of many major brands for which it undertakes other consultancy-related services around technology recommendations, systems integration and optimization; media buying is a natural extension that enables it to leverage its knowledge of and integration with each client’s specific environment. Agencies should be concerned. By the end of February this year, it was speculated that $120 billion…