Digital Analytics

Firms are not having the conversation that consumers want to have. Storyroom, an AI driven digital analytics company has released a new report assessing the effectiveness of sustainability / ESG communication and marketing messaging at…
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Glassbox was named in 50 separate reports for the first time, including being number one in Mobile Analytics Software for Enterprise and number one in Enterprise Product Analytics Glassbox, a leading provider of digital experience…
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Accomplished sales and market development leader to drive regional strategy and growth Amplitude, Inc, a leading digital analytics platform, =announced the appointment of Mark Velthuis as Vice President of Sales for Asia Pacific and…
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Following two strategic acquisitions of Analytics Pros and LiquidBox in the last five years, Adswerve bolsters its analytics capabilities and Adobe expertise. Adswerve, a digital media and analytics consultancy, announced its…
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Out of 21 vendors, SiteSpect was named market leader in FeaturedCustomers’ A/B Testing Software category. SiteSpect, Inc. an A/B testing and customer experience optimization platform provider, named A/B Testing Market Leader in …
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Company reinforces global operations, staff distribution and commitment to data privacy for digital analytics and activation tools Piano, a leading digital experience platform, announced that Amsterdam will become its new global…
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Digital Experience Insights Report also finds up to 30% of data becomes irrelevant every six months Digital analytics provider Heap today released its semi-annual Digital Experience Insights Report, identifying key ways…
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Honored in a16z’s Data50 alongside Databricks, Fivetran, and dbt Labs as leading innovators in the category Heap, the leading digital analytics provider, announced that it was named to the inaugural Data50: The World’s Top Data Startups…
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Heap’s platform recognized as top product for product managers looking for rapid insights to maximize performance Heap, the leading digital analytics provider, today announced that it has been recognized by the Products…
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Marketers have long been at the bleeding edge of technology. From creating company web pages in the dot coms, to reaching customers with Salesforce and Marketo, and shifting ad spend from print to digital and social advertising—we’ve seen…
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Students who’ve completed Matt Bailey’s preparatory course on LinkedIn are earning 87.32% pass rate on OMCA exam, among the highest in the industry Matt Bailey, the founder of SiteLogic, announced the launch of a series of Digital…
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Emerging unicorn advances the standard in digital analytics with data science-powered solutions that fuel the digital economy Heap, the leading digital insights platform, today announced the close of its $110 million Series…
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The market and competitive intelligence (M&CI) function within an enterprise delivers the most value to the business when its professionals possess a combination of consulting, communication, and content curation skills. That was…
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Advanced analytics platform builds a complete data-driven view of customers, coupled with superior customer service and responsiveness to drive sound executive decision-making Piano, a global analytics and activation platform, today…
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Heap, the leading digital insights platform, announced the release of Heap Illuminate, a suite of capabilities that automatically surface high-impact insights about user behavior on customers’ websites and digital products. By leveraging a…
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CDP company accelerates growth with business and marketing partnerships NGDATA announces its new partner program today, NGDATA Inside. The program enables Independent Software Vendors (ISVs) to scale their own digital analytics and…
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Socialbakers, the leading social media marketing platform, announced that one of the most popular beauty brands in the world, Benefit Cosmetics, has been using the Socialbakers platform as one of their key digital analytics tools to help…
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Digital consumer intelligence company, Brandwatch, and Kinetiq, the pioneer of real-time TV intelligence for brands, announced a partnership to provide the most comprehensive cross-channel marketing intelligence solution on the market.…
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McAra will be instrumental in MightyHive’s data business expansion across the EMEA region Leading media consultancy MightyHive announced the appointment of Toby McAra as Head of Enterprise Data Solutions (EMEA). McAra brings over 20 years…
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5W Public Relations, one of the largest independently-owned PR firms in the U.S., has been selected to handle insights and data promotion for the online visibility management and content marketing SaaS platform, SEMrush. Based out of …
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