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digital branding

Undertone Creates Transparency in Automated Content Recognition (ACR) Market

Undertone, the creator of cross-platform Creative Synchronized Digital Branding for the world’s most prominent brands, announced that as part of its effort to eliminate confusion and promote enhanced purchase practices surrounding Automated Content Recognition (ACR) in the ad tech market, it has introduced an ACR Buyer’s Guide and accompanying Workbook for brands who are trying to buy smart TV viewership data intelligently. “We’ve got the trust of some big brands who came to us for omnichannel plans, and because we have…

Undertone Online Ads Actually More Effective than Multi-Million Dollar Super Bowl TV Ad Campaigns

System1-Measured Ad Performance Achieved 3.5 Times the Effectiveness of Game Day Ads Perion Network Ltd. announced that Undertone, a leader in cross-platform synchronized digital branding for the world’s most prominent brands, unveiled the measurement results by System1 Research, a respected research organization and an Undertone partner. These results demonstrated Undertone’s measured online ad creative achieved higher year-round levels of performance versus most of the high-profile TV ads that ran during Super Bowl…