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Digital Communication Channels

Bright Pattern Contact Center Deployed by Large Financial Institution to Support Paycheck Protection Program Amid COVID-19 Pandemic

Bright Pattern is helping one of the largest US banks support small business clients navigate this challenging time with the launch of its Paycheck Protection Program Bright Pattern, a leading provider of AI-powered cloud contact center software, announced today that it was chosen by a major financial services institution to support the transition from traditional brick-and-mortar call centers to a virtual contact center with a remote workforce. This US-based financial service institution has always put the safety of…

The Analog Upswing: Throwback Strategies for Modern Marketers in 2018

As a modern marketer, there’s strong incentive to stay up to date with the latest advances in technology. Digital marketing techniques and evolving technologies like artificial intelligence and data analytics are offering marketers deeper and more accurate insights into consumers than ever before. At the same time, social media and mobile marketing channels are giving them wider, more targeted access to those same consumers. But while “digital marketing” may work as a catch-all term for these modern marketing strategies,…