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Digital Content Ratings

Octopus Interactive Announces Measurement by Nielsen Digital Content Ratings Available for Q2, 2021

Octopus Interactive, the largest national network of interactive screens inside of Uber and Lyft vehicles, announced a relationship with audience measurement leader Nielsen to incorporate Octopus Interactive’s content into Nielsen’s Digital Content Ratings. The move will add Nielsen third-party measurement to Octopus’ robust first-party data effective in Q2 2021. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint The relationship with Nielsen comes as…

VIX Rides the Surge of Massive Video Adoption Reaching Its Largest Digital Audience Ever

Platform Ranks Among the Largest Video Views, Per Nielsen’s Digital Content Ratings Report VIX, one of the largest multi-cultural video publishers globally, has announced that it currently reaches 67.5% of all multicultural and 64.8% of all millennials on Facebook (57.3 million), per Facebook’s Touchstone Report covering Q2 of 2017. Additionally, VIX ranks fourth among media brands with the largest video views, according to the latest Digital Content Ratings report from Nielsen. Read More: Dentsu Aegis Network Acquires…