digital ecosystem

Today’s digital ecosystem provides a rich trove of data. For marketers, simply tracking Traditional Marketing analytic is not enough to stay ahead of the competition. Digital data can be harnessed to produce advanced insights that can be leveraged to improve Marketing effectiveness. There are three types of Digital Intelligence that you should be using to your advantage: 1. Customer Sentiment Today, customers are quick to post reviews which, in turn, influence future purchase decisions. Customer reviews and feedback are…

Gupshup, the leading smart messaging platform, has won the $100,000 Grand Challenge for enabling payments on feature phones in India. The Gupshup solution dramatically improved the payment user experience through seamless integration with secure messaging. This will potentially change the lives of nearly half-a-billion feature phone users in India by bringing them into the digital ecosystem for commerce, payments and other services. Gupshup is working with enterprises, handset manufacturers and payment providers to bring…

UnionPay International (UPI) has released an all-in-one digital payment ecosystem to support partners in their response to COVID-19 UnionPay International (UPI) has launched a new Content & Service Platform (UCSP), establishing a "Pay+" digital ecosystem in partnership with global financial institutions and industry service providers. The platform offers value-added services to enhance user experience for digital wallets developed or upgraded to UnionPay standards; allowing institutions outside of mainland China to…