Digital Measurement

AppsFlyer, the global attribution leader, published a commissioned IDC white paper, The State of Measurement, Privacy and Compliance – Top List of Advertiser Priorities. The white paper offers guidance for advertisers seeking to optimize…
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Long-term deal leverages Comscore's global digital audience measurement across five continents Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a long-term renewal agreement with…
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Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a renewal agreement with TEGNA Inc, a local news leader with 64 stations in 51 markets. Under the terms of the agreement, TEGNA will…
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Technical achievement improves Comscore's industry-leading invalid traffic detection capabilities for more accurate audience measurement Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced…
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AIB brings customer experience measurement to a new level Medallia, Inc., the global leader in experience management, announced that AIB, one of the largest commercial banks in Ireland, is expanding its customer experience program with…
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Following a successful pilot, Georgia-Pacific has engaged the combined firepower of Catalina and Samba TV to measure the effectiveness of its digital and television advertising for four of its leading brands: Quilted Northern®, Angel Soft®…
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New methodology will ensure brands can monetize in a dynamic, privacy-first world long into the future Nielsen announced sweeping changes to its digital measurement methodology, ushering in a new era of privacy-centric measurement that…
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With the renewal of key partnerships in Italy and Sweden, the company reaffirms its desire to direct its activities in the region towards TV and video audience measurements Comscore, a trusted partner for planning, transacting, and…
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New relationship will enable marketers to understand the brand lift benefits of their performance campaigns and measure the demographics of the consumers they reach Criteo S.A., the global technology company powering the world's…
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Comscore, a trusted partner for planning, transacting and evaluating media, and iHeartMedia, the leading audio company in America and the No. 1 commercial podcast publisher, announced a renewal agreement that enables iHeartMedia to continue…
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