Digital Measurement

Adtech mobility company Nickelytics launches next-generation OOH campaign together with autonomous delivery platform, Serve Robotics The Ad Council’s iconic Smokey Bear Wildfire Prevention campaign will be featured on…
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Demographic data from multiple data providers will help power up the Nielsen Identity System to provide advertisers and publishers independent people-based metrics across 17 more marfiets Following the successful launch in twelve markets…
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Cookies: they're relics of a time—1994 to be exact—when the success of a regional direct marketing campaign was often based on the ability of a local teen to stuff postcards through a letterbox. Today, cookies are a digital marketer's…
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Experian marketing data will enhance the Nielsen Identity System to bring scale and increased accuracy for digital measurement of the open web Joint effort between companies helps further audience deduplication and enhance demographic…
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Following a series of tech and measurement advancements in 2021, Nielsen to showcase Nielsen ONE Alpha Deduplicated Ad Measurement at Consumer Electronic Show (CES) Nielsen  announced it will reveal a major step toward Nielsen ONE, its…
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Embee Mobile’s data and proprietary measurement approach will enhance Similarweb’s mobile app intelligence Similarweb , a leading digital intelligence company, announced its acquisition of Embee Mobile, a San Francisco-based mobile…
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AppsFlyer, the global attribution leader, published a commissioned IDC white paper, The State of Measurement, Privacy and Compliance – Top List of Advertiser Priorities. The white paper offers guidance for advertisers seeking to optimize…
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Long-term deal leverages Comscore's global digital audience measurement across five continents Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a long-term renewal agreement with…
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Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a renewal agreement with TEGNA Inc, a local news leader with 64 stations in 51 markets. Under the terms of the agreement, TEGNA will…
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Technical achievement improves Comscore's industry-leading invalid traffic detection capabilities for more accurate audience measurement Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced…
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AIB brings customer experience measurement to a new level Medallia, Inc., the global leader in experience management, announced that AIB, one of the largest commercial banks in Ireland, is expanding its customer experience program with…
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Following a successful pilot, Georgia-Pacific has engaged the combined firepower of Catalina and Samba TV to measure the effectiveness of its digital and television advertising for four of its leading brands: Quilted Northern®, Angel Soft®…
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New methodology will ensure brands can monetize in a dynamic, privacy-first world long into the future Nielsen announced sweeping changes to its digital measurement methodology, ushering in a new era of privacy-centric measurement that…
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With the renewal of key partnerships in Italy and Sweden, the company reaffirms its desire to direct its activities in the region towards TV and video audience measurements Comscore, a trusted partner for planning, transacting, and…
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New relationship will enable marketers to understand the brand lift benefits of their performance campaigns and measure the demographics of the consumers they reach Criteo S.A., the global technology company powering the world's…
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Comscore, a trusted partner for planning, transacting and evaluating media, and iHeartMedia, the leading audio company in America and the No. 1 commercial podcast publisher, announced a renewal agreement that enables iHeartMedia to continue…
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