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Digital Media Ecosystem

A-Z Glossary For Good TV Marketing – Part 1

TV no longer represents a humble living-room box; it’s an integral and connected part of a broad media mix. Encompassing linear, SVOD, OTT, and online video – to name a few – TV is now a channel that can be accessed across devices, wherever consumers are, whenever consumers want. But the reality is, the Advertising industry is struggling to keep up with technological change. Not only are brands continuing to adopt outdated approaches to campaign planning – working with siloed creative and treating linear and digital as…