Browsing Tag

Digital Optimization System

Amplitude Announces $150 Million Round As Demand for Digital Optimization Surges

Amplitude, the Digital Optimization System, today announced a $150 million Series F funding round, led by Sequoia Capital with participation from other existing investors GIC, Battery Ventures and IVP. This round brings Amplitude’s total funding to $336 million and increases its pre-money valuation to $4 billion. This round comes on the heels of Amplitude’s launch of the Digital Optimization System which is rapidly emerging as the industry standard for connecting digital product innovation to business outcomes. Marketing…

Amplitude Unveils New Experimentation Application for Digital Optimization

New Amplitude Experiment product leverages customer behavior and product analytics to eliminate the barriers to scaling A/B testing programs. Amplitude, the Digital Optimization System, today introduced Amplitude Experiment, the industry’s first experimentation solution powered by customer behavior and product analytics. Amplitude Experiment provides organizations an end-to-end experimentation and delivery workflow that integrates customer data into every step from generating a hypothesis to targeting users to measuring…

Amplitude Acquires Iteratively

Combined Solution Further Strengthens Proactive Data Management Capabilities as a Foundation for the Digital Optimization System Amplitude, the Digital Optimization System, announced today that it has acquired Iteratively, a leader in data planning and instrumentation. On the heels of its launch of the industry’s first Digital Optimization System, Amplitude is further extending its integrated data management capabilities so digital teams can proactively and continuously improve the data quality across their analytics and…

Amplitude Unveils the Industry’s First Digital Optimization System

New Amplitude Recommend product applies machine learning for behavioural-based personalisation; integrates with and extends industry-leading analytics capabilities to optimise the end-to-end digital journey Amplitude today introduced the industry’s first Digital Optimization System, to manage, measure and optimise the business value of digital product innovation. Building on its #1 rated digital product analytics suite, Amplitude also announced the general availability of its new personalisation…