Browsing Tag

digital promotions

Merkle’s 2021 Loyalty Barometer Report Reveals the Power of Rewards Programs in Building Strong Customer Relationships

Report highlights key drivers of loyalty including personalization and recognition, and discusses the impact of the events in 2020 Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has released its 2021 Loyalty Barometer Report. This fourth annual report analyzes how consumers feel about loyalty and rewards programs and where brands should pivot to accommodate fluctuations in consumer preferences as a result of the events of 2020. Marketing Technology News: Craftsman+…

Study: Brands and Agencies Turning to Digital Promotions Now More Than Ever

Realtime Media, a global leader in driving customer acquisition and engagement through creative applications of technology, announced the results of a national market research survey. The results show that amid the COVID-19 pandemic, more brands and agencies are leveraging digital promotions than ever before as a way to engage consumers, with a specific emphasis on purchase-based campaigns. The company-administered survey revealed that 73% of companies and 60% of agencies had executed a digital promotion within the last…

Merkle Launches Human Loyalty(R) Maturity Assessment

Solution gives marketers a path to sustainable loyalty Merkle, a leading technology-enabled, data-driven performance marketing agency, today announced the launch of its Human Loyalty Maturity Assessment. The Assessment is part of Merkle’s Human Loyalty solution, which includes digital promotions, gamification, engagement hubs, and loyalty programs, all of which are designed to create enduring brand-consumer relationships and serves as a source of identity needed to fuel personalized brand experiences. The Assessment…