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Digital Publishers

Ad-Juster Announces COVID-19 Support Program for Publishers

Ad-Juster, which serves +110 publisher clients, including over half of the top-100 Comscore-ranked web publishers, will reduce fees by one-third for all customers Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers, announced  the launch of a COVID-19 support program for current customers. Through the program, any Ad-Juster client will be eligible to receive a 33% discount, applicable to their total monthly fees for May, June and July 2020. The discount is being extended by Ad-Juster’s parent…

Zoomd Integrates Google UAC Into Its Platform, Following the Generation of US$27 Million in Revenue in 2019

The company announces the integration of Google Universal App Campaigns, following weeks of onboarding customers including, Disney, German ABS-CBN, and South Africa's Inquirer Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech user-acquisition and engagement platform, is pleased to announce today the successful integration of Google Universal App Campaigns (UAC) with its API. In addition to the integration of Google's UAC service, Zoomd is pleased to announce that it has on-boarded…

New Ezoic Site Speed Accelerator Guarantees Publishers “+80” Google PageSpeed Score On Mobile

Ezoic, the world's first end-to-end technology platform for digital publishers announced the release of the Site Speed Accelerator. The new stand-alone tool is engineered to automatically solve the diverse challenges publishers face to overcome slow page load times and the impact of display ads on Google PageSpeed Insight scores. "Both large brand publishers and niche site owners have a lot to balance already. Website speed is one area that all seem to be struggling with," said Dwayne Lafluer, Founder and CEO of Ezoic.…

IAB & IAB Tech Lab Release CCPA Compliance Framework for Public Comment

Proposed Solution Will Help Publishers & Supply Chain Partners Comply with Complex California Consumer Privacy Regulations IAB, the trade association for the digital media and marketing industries, and its affiliated standard-setting organization, the IAB Technology Laboratory, released for public comment the IAB California Consumer Privacy Act Compliance Framework for Publishers and Technology Companies to help digital publishers and their supply chain partners comply with California’s data privacy legislation. “IAB…

Custom Solution Publishers Should Be Tracking in Google Analytics

For digital publishers, generating steady revenue from a set of consistent sources has been a long-standing pain point. So, many content-driven websites have bitten the dust owing to the absence of a steady revenue stream against the heavy operational costs. A few most common revenue-generating sources for digital publishers are Advertisements. Now, in today’s world of data analytics, I am sure you have your Google Analytics all set up with the right set of goals and events firing, giving you a snapshot of how your website…

Local Media Consortium and Centro Deliver Media Automation for Digital Publishers

Local Media Organizations Centrally Manage In-House Agencies Through Centro’s Basis; Connects Back Office Functions with Planning, Buying, Campaign Analytics and Business Intelligence Centro, a global provider of advertising technology, announced an agreement with the Local Media Consortium to offer its members media automation solutions. The LMC, which delivers economic value to local media companies through strategic partnerships, is made up of more than 80 media companies that include more than 3,300 different outlets.…

Dailymotion Player Technology Updated to Empower Digital Publishing

The New Features from Dailymotion Led to a 17 Percent Lift in Views Per Session in Beta Test  Dailymotion, a leading video player technology and content discovery platform, has released a new version of its online video player offering for publishers. The Dailymotion Player allows companies to deliver flawless streaming experiences across their owned properties and automatically syndicate their content to a broader audience via Dailymotion’s global publisher network. Recommended Read: MarTech RADAR 2018: Top 150…