Digital Strategy

HubSpot's Top-Rated and "Elite Tier" Partner Looks to Add Valuable Insight to Help Guide the Future of Its Global Partner Program SmartBug Media—a leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—announced it has been named to HubSpot's Partner Advisory Council (PAC) for the second year in a row. As part of a highly select group of…

Savage Brands, a purpose-driven agency specializing in branding, marketing, leadership development and culture building with more than 40 years of experience, is expanding its digital marketing capabilities through an alliance with Refinery Lab. Refinery will act as an extension of the Savage team to offer clients proven, specialized expertise in digital strategy, execution and data analysis. Bethany Andell The Refinery Lab team has worked with Savage for the past year to deliver advisory services and…

There is little doubt that every retailer needs to be considering some kind of transformation. The UK just suffered its worst year for retail sales by some measures and the industry has been in a state of rapid evolution for years. For retailers, like H&M, with large, physical footprints, leveraging a brick-and-mortar network to better serve customers makes a lot of sense. Consumers expect to be able to buy and return items on multiple channels. They want to be able to buy what they want when they want to and on the…

Senior Partner, New Digital Talent Tapped for Regional and National Clients Global marketing and communications firm FINN Partners announced that its Midwest region (Chicago and Detroit) achieved 40% YOY organic growth in 2019 and has hired Andy Schueneman as senior partner and general manager of its Detroit office. Schueneman will be responsible for Detroit business, client and staff development. He joins FINN from Weber Shandwick, where he led a team of 90 people and oversaw 240% growth in his time as general manager.…

New Joint Development Team to be Based in Silicon Valley Hitachi, Ltd. and Virtusa Corporation a global provider of digital strategy, digital engineering, and IT outsourcing services that accelerates business outcomes for its clients, announced a new partnership to capitalize on the rapidly growing adoption of AI in financial services. The agreement to collaborate on these digital solutions was signed in April 2019. Increasingly, financial services companies need to implement emerging technologies like AI to stay…

SmartBug Media, a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations – announced that the agency was certified as a great workplace by the independent analysts at Great Place to Work. SmartBug Media earned this credential based on extensive ratings provided by its employees in anonymous surveys. This is the second year, in a row, that…

Kwikee Labs Is a Dedicated Team Aimed at Finding New Solutions for Brands and Retailers Kwikee, the leading platform for the management and distribution of branded product content and data for consumer-products manufacturers and retailers, launched Kwikee Labs – a team of entrepreneurial developers focused on new and innovative uses of Kwikee's product-content database to improve the overall e-commerce ecosystem. Kwikee Labs will be jointly located in downtown Toronto and at Kwikee's global headquarters in Peoria,…

Kristen Deyo Previously Served as Senior Digital Marketing Manager at Stantive Technologies Group SmartBug Media — a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations — announced the addition of Kristen Deyo as Marketing Strategist. In this role, Deyo will leverage her strong background in all facets of inbound methodology to help clients…

Research and Technology Strategist Matt Groch Brings Experience in the Strategic Application of Research, Data and Technology Across a Variety of Industries FleishmanHillard (FH) recently announced the hire of Matt Groch as senior vice president and global lead of data analytics and innovation. Reporting to Natasha Kennedy, global managing director, research and analytics, Groch's hire represents the agency's commitment to the expansion and growth of its research and analytics practice. "Matt brings a unique set of…

It’s only February, and 2018 has presented marketers with new opportunities as well as tasked them with an array of challenges. Advancements in innovative technologies, including Virtual Reality (VR) and Machine Learning (ML) have offered a new set of tools for developing digital strategies and campaigns. As a result, there is an expectation to not only consider the systems experiences are built on, but to also design sleek, integrated systems that deliver personalized experiences customized to each unique users’ needs. A…