MarTech Interview with Theresa McEndree, VP Marketing at Blackhawk Network
"Millennials are more likely to be engaged with new purchasing options, such as VR shopping and pop-up stores, than older generations."
Could you tell us about your role and journey into Technology?
It was a happy accident! I had a public relations internship in college at a firm that worked with really exciting early stage and growth companies on everything from foldable OLED displays to emerging FinTech. That became my first job, and since then I have worked with awesome companies that are changing the way people pay…