New Study: How Subscriptions Become Indispensable To Consumers’ Lives
New Research from Digitas Unpacks the Growing Need of Subscriptions–and What It Takes to Turn Them into Something Consumers Can’t Live Without
There are more subscription services than ever—consumers can now pay a subscription fee to access entertainment services, transportation and groceries, on-demand fashion and more, across both B2C and B2B landscapes—and it’s shattering the traditional purchase funnel.
For brands, this presents both opportunities and challenges, as companies seek to make their subscription…