Digitas

New Research from Digitas Unpacks the Growing Need of Subscriptions–and What It Takes to Turn Them into Something Consumers Can’t Live Without There are more subscription services than ever—consumers can now pay a subscription fee to access entertainment services, transportation and groceries, on-demand fashion and more, across both B2C and B2B landscapes—and it’s shattering the traditional purchase funnel. For brands, this presents both opportunities and challenges, as companies seek to make their subscription…

Digitas, The Connected Marketing Agency, is combining our existing capabilities with 3|SHARE, a key Adobe solution partner, to create an Adobe Center of Excellence. The goal is to deepen Digitas' ability to help clients quickly build customer experiences that are whole and creatively connected—fast tracking their ROI on Adobe investments. The Center of Excellence will live within Digitas and be comprised of 200+ Adobe experts in strategy, design, technical development, data and media—working seamlessly across capabilities…