Browsing Tag

display advertising

Zefr Joins the IRIS.TV Contextual Video Marketplace

Zefr, the leading contextual data platform for brands and agencies, announced its integration with IRIS.TV's Contextual Video Marketplace. With the integration of Zefr's Human-in-the-loop powered contextual data, marketers, for the first time on the open web, can now use Zefr data to target relevant, brand-safe, and suitable video inventory across thousands of IRIS-enabled publishers and billions of monthly video impressions worldwide. Zefr enables precise, transparent, and effective brand safety and suitability solutions…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Adapex, Adelphic, Crystalead, Catalina, Spaceback, to Doceree. Adelphic Strengthens Identity Resolution Capabilities, Integrates with Adstra Adelphic, a Viant people-based DSP for omnichannel advertising, is expanding its already robust data footprint by announcing its identity-based partnership with Adstra, the first Data Bureau designed to help marketers orchestrate the application…

Adzymic Expands Into Thailand, Hong Kong and Japan, Targets USD17.5 Billion Ad Market

Names official partners Maadtech Global in Thailand and Hong Kong; Spikebrand in Thailand and Atlas Associates in Japan Adzymic, a Singapore-based ad-tech company, has expanded to Thailand, Hong Kong and Japan with official local partnerships, bringing its full suite of dynamic creative solutions to advertisers in these markets. Adzymic has named Spikebrand its partner for Thailand, Maadtech Global for both Thailand and Hong Kong, while Atlas Associates is the Japan partner. Digital advertising spend in the three countries…

DoubleVerify Announces Exclusive Partnership with Yahoo! JAPAN To Power Their Standard Feature of Ad Fraud and Brand Safety Protection

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced an exclusive partnership with Yahoo! Japan Corporation (“Yahoo! JAPAN”), a leading media platform in the region, to power their standard feature of traffic policy management and compliance across the Yahoo! JAPAN Ads Display Ads platform. Beginning in Q1 2021, advertisers will be able to run advertising campaigns with this enhanced standard feature of Yahoo! JAPAN Ads Display Ads, leveraging DoubleVerify’s global…

Mapp and Kibo Commerce Announce Global Strategic Partnership

Cross-channel collaboration scales highly personalized eCommerce experiences Mapp, the international provider of insight-led customer engagement, has announced a global strategic partnership with cloud commerce solutions provider Kibo Commerce. Cross-channel retailers will benefit from the combination of Mapp's insight-led customer engagement and Kibo's leading eCommerce and personalization capabilities. The partnership will provide highly personalized eCommerce experiences and targeted cross-channel capabilities. It…

MediaMath and Spaceback Partner to Empower Marketers To Transform Social Media Content Into Display Ads Seamlessly

Partnership Empowers Businesses to Use Spaceback’s Social Display Platform to Improve the Performance of Online Advertising Campaigns Spaceback, the creator of Social Display advertising, announced that it has entered into an agreement with MediaMath to become the first platform integrated into MediaMath's programmatic platform that enables advertisers to take advantage of a new, innovative advertising solution called Social Display. This new creative format combines powerful engaging social media experiences with the…

Marketplace Clicks Selected for the Amazon Advertising Find-a-Partner Directory

Marketplace Clicks, advertising specialists for brands selling products on Amazon, announced it has been included in Amazon Advertising's find-a-partner directory. The directory includes agencies that have demonstrated a high level of engagement and proficiency with Amazon Advertising products. Marketplace Clicks is one of 50 agencies that have been named to the directory. "We are honored to be listed in the directory," said Mike Ziegler, President of Marketplace Clicks. "When we started this agency, our founding…

BBC Global News Renews Teads as Exclusive Outstream Partner

Global Media Platform signed as long term supplier of the world’s most trusted international news broadcaster Teads, The Global Media Platform, and BBC Global News, the BBC’s commercially funded international 24-hour news platform, announce an exclusive partnership to more effectively power the monetization of editorial content through video and display advertising. Teads will be exclusively offering in-article video ad formats across desktop, mobile and in-app BBC Global News properties across all markets. These include,…

Evolution of Transparency in Digital Advertising

When it comes to true transparency in digital advertising, it appears that the industry can’t afford its own morals. All parties, from brands and agencies to tech and platform vendors themselves say that transparency into brand suitable placements and fees are key values, but their actions render these sentiments somewhat toothless. From a brand’s perspective, the idea of Transparency in digital advertising couldn’t be more straightforward: tell me where my ads appeared and how much I paid for those placements, and how…

6sense Integrates with LinkedIn to Enable B2B Marketing Teams to Target and Reach the Most Valuable Audiences

6sense Segments for LinkedIn ads equips revenue teams with advanced 6sense account targeting for LinkedIn advertising 6sense, the leading account engagement platform, announced a new integration with LinkedIn, the world’s largest online professional network, to enable mutual customers to leverage 6sense’s account data and insights for LinkedIn ads. 6sense’s dynamic segments can be synced to LinkedIn Campaign Manager to optimize ad targeting and spend on relevant audiences. One of the biggest challenges for marketers…

Sojern Now Offers Data-Driven Travel Marketing Solutions to Attractions Customers Around the World

Tour and Activity Operators Can Now Seamlessly Build Multi-channel, Always-on Digital Advertising Campaigns That Drive Online Sales Sojern, a leading provider of digital travel marketing solutions, announced expanded support for attractions customers around the world to provide an alternative to the high commission rates charged by online travel agencies (OTAs). Packaged as a subscription, Sojern can now help attractions customers of all sizes promote their tours, activities and experiences via Facebook, Instagram,…

Curb Taxi Media Launches Programmatic ‘Smart’ Taxi Tops in NYC

Curb Taxi Media, the leading provider of mobility-centric media in the United States, launched the largest network of programmatic 'smart' taxi tops in New York City. Curb's new programmatic network is available through technology partner Vistar Media and allows agencies and brands to launch large-scale digital out-of-home (DOOH) campaigns atop the city's iconic yellow taxis. By bringing programmatic capabilities to digital taxi tops, Curb is providing agencies, brands, and programmatic buyers with the tools and…

Account Based Sales and Marketing Software Leader 6sense Closes $40 Million Funding Round

Platform delivers deep account insights and AI-driven orchestration to help revenue teams drive pipeline growth  6sense, the leading Account Based Orchestration Platform, powered by AI, today announced $40 million in Series C funding from Insight Partners. This funding round represents another major milestone for 6sense following a breakout year in 2019 during which the company doubled its customer base with notable new customers including Thomson Reuters, Clari, PTC and Phenom People. This funding sets the stage for rapid…

CMOs are Overlooking Key Opportunities to Drive Growth Through Search Engine Marketing

Adthena’s 2019 Survey of CMOs Uncovered Marketing Executives’ Perceptions Towards Search Engine Marketing (SEM) and the Opportunities They May Be Overlooking Today’s CMOs are spending millions of dollars a year on SEM. In fact, this channel now makes up the largest Digital Marketing budget line for CMOs and accounts for nearly half of Digital Advertising spend globally. Yet despite the continued investment in SEM, CMOs have conflicting views on how this channel should be used and its value as a Digital Marketing function.…

Mobile Marketing Pioneer Isabel Rafferty Launches Canela Media

New Leading Digital Media Company Connects Brands to Multicultural Consumers at Scale Isabel Rafferty Wins Culture Marketing Council 2019 Rising Star Award Canela Media, a leading digital media technology company, announced its official launch in the US market to provide brands with the best of both worlds - the ability to reach multicultural consumers at scale with general market technology and know how. Canela Media’s founder and CEO Isabel Rafferty, recipient of Culture Marketing Council’s 2019 Rising Star…

Automat and AdLingo Bring Conversational AI to Display Advertising

Integration Delivers Relevant, Personalized and Authentic Brand Interaction to Consumers, Turning Moments of Awareness into Moments of Engagement and Conversion Automat, the leader in Conversational AI for brands, announced its integration with AdLingo, part of Area 120, Google's incubator for experimental projects, to enable Automat-powered chatbots and virtual advisors to interact with consumers through display advertising on approximately 1 billion websites. Automat's conversational AI capabilities, integrated with…

Bloomberg Unveils ad.apt, a New Display Ad Format

With ad.apt Bloomberg has Simplified Advertising as it Requires very Basic Assets from Advertisers Bloomberg Media Group recently launched ad.apt, a new display ad format that introduces innovative ad solutions in display advertising. ad.apt leverages Bloomberg’s unique data, content and design footprint, enabling the company to convert a simple set of brand elements into a host of high-impact, natively designed formats. ad.apt allows advertisers to submit a headline, subhead, logo, brand images, video and a call to…

Marin Software Unveils Next Generation Cross-Channel Advertising Platform

New MarinOne Cross-Channel Advertising Platform Directly Addresses Global Digital Marketers’ Biggest Pain Point: Integration and Performance of Search and Social Channels  Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today unveils MarinOne, the next generation of its cross-channel advertising platform. Recommended Read: Convince Mozilla About Risks of AI and Drive Home with $225,000 A unified cross-channel advertising platform enables marketers to --…

Accenture, Agencies and the Ad-Buying Battlefield

Accenture’s launch of a programmatic ad-buying unit was more of a ‘when’ not ‘if’.  The company already has its foot firmly in the door of many major brands for which it undertakes other consultancy-related services around technology recommendations, systems integration and optimization; media buying is a natural extension that enables it to leverage its knowledge of and integration with each client’s specific environment. Agencies should be concerned. By the end of February this year, it was speculated that $120 billion…

Gartner L2 Report Offers Brands a Roadmap to Enhance Their Mobile Marketing

Digital Benchmarking Firm Gartner l2 Releases Its Inaugural Intelligence Report: Mobile Marketing 2018 The Gartner L2 Mobile Marketing report evaluates the mobile content and marketing strategies of 400 consumer brands across 13 sectors. The report identifies several best practices and case studies for brands to optimize their mobile marketing initiatives across channels including display advertising, paid search, and email. "Mobile has expanded from a top-of-funnel awareness device to a legitimate…