With ad.apt Bloomberg has Simplified Advertising as it Requires very Basic Assets from Advertisers Bloomberg Media Group recently launched ad.apt, …
Marin Software Unveils Next Generation Cross-Channel Advertising Platform
New MarinOne Cross-Channel Advertising Platform Directly Addresses Global Digital Marketers’ Biggest Pain Point: Integration and Performance of Search and Social Channels …
Accenture, Agencies and the Ad-Buying Battlefield
Accenture’s launch of a programmatic ad-buying unit was more of a ‘when’ not ‘if’. The company already has its foot …
Gartner L2 Report Offers Brands a Roadmap to Enhance Their Mobile Marketing
Digital Benchmarking Firm Gartner l2 Releases Its Inaugural Intelligence Report: Mobile Marketing 2018 The Gartner L2 Mobile Marketing report evaluates …
Nine Killer Ways to Market Your Tech Startup
Hot new tech startups don’t sell themselves. Sure, we like to think that sites like Facebook and Google were set …
The Emperor Has No Clicks: Don’t Stick with Clicks
The other day I met the Head of Digital marketing for a Fortune 100 major financial institution. We were having …
ADYOULIKE and Tabmo Join Forces in Native Programmatic Advertising Partnership
Tabmo and ADYOULIKE Partnership Ensures that Ads are Served to the Right Audiences, in the Right Context and in a …
Madison Logic ActivateABM Leverages Intent Data for Comprehensive Full-Funnel Integration with CRM
CRM Integration with Madison Logic ActivateABM Brings Better Alignment Between Marketing And Sales By Providing Richer Account And Contact Insights …
Placecast Partners With Sprint’s Pinsight Media to Launch the First Independent Location Verification Product for Advertisers
New Location Verification Solution From Placecast Leverages Carrier Data To Verify The Accuracy Of Mobile Marketing Efforts For Advertisers And …