display advertising

New MarinOne Cross-Channel Advertising Platform Directly Addresses Global Digital Marketers’ Biggest Pain Point: Integration and Performance of Search and Social Channels  Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today unveils MarinOne, the next generation of its cross-channel advertising platform. Recommended Read: Convince Mozilla About Risks of AI and Drive Home with $225,000 A unified cross-channel advertising platform enables marketers to --…

Accenture’s launch of a programmatic ad-buying unit was more of a ‘when’ not ‘if’.  The company already has its foot firmly in the door of many major brands for which it undertakes other consultancy-related services around technology recommendations, systems integration and optimization; media buying is a natural extension that enables it to leverage its knowledge of and integration with each client’s specific environment. Agencies should be concerned. By the end of February this year, it was speculated that $120 billion…

Digital Benchmarking Firm Gartner l2 Releases Its Inaugural Intelligence Report: Mobile Marketing 2018 The Gartner L2 Mobile Marketing report evaluates the mobile content and marketing strategies of 400 consumer brands across 13 sectors. The report identifies several best practices and case studies for brands to optimize their mobile marketing initiatives across channels including display advertising, paid search, and email. "Mobile has expanded from a top-of-funnel awareness device to a legitimate…

Hot new tech startups don’t sell themselves. Sure, we like to think that sites like Facebook and Google were set up in college dorm rooms and somehow magically spread through word of mouth, but the truth is that word of mouth was only part of it. A great product will only get you so far, and if you want to grab people’s attention and make a reputation for yourself, you’ll need to turn to marketing to get the word out. On top of that, the chances are that you’re up against the competition, either from established competitors…

The other day I met the Head of Digital marketing for a Fortune 100 major financial institution. We were having coffee and discussing the future of digital marketing. Even though we were talking about mobile, this person was laser-focused on one thing and one thing only: Click-through rates. Their goal was to avoid the notorious low CTRs of display advertising and so they were making campaign and creative decisions based on that objective. Also Read: Swrve Extends Leading Mobile Customer Interaction Platform to Support…

Tabmo and ADYOULIKE Partnership Ensures that Ads are Served to the Right Audiences, in the Right Context and in a Brand Safe Environment ADYOULIKE, the leading in-feed native ad platform, announces a new partnership with Tabmo, the first mobile creative DSP for video, display and native advertising. The integration between these two platforms will enable agencies and brands to service audiences with more personalized and highly targeted native advertising on mobile devices. This new pairing combines the technology of…

New Location Verification Solution From Placecast Leverages Carrier Data To Verify The Accuracy Of Mobile Marketing Efforts For Advertisers And Media Buyers, Eliminating Wasteful Spend Placecast, a leading location-based mobile data management platform, has announced the launch of Location Verification. The new solution is an independent ad verification product that validates location accuracy of geo-targeted mobile ad campaigns. The Location Verification product has already been deployed by media technology companies…