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DWA

TechBytes with Krish Sailam, SVP of Global Programmatic Solutions, DWA (a Merkle Company)

Tell us about your role and the team/technology you handle at DWA. I am the Global SVP of Programmatic Solutions at DWA. My role consists of a few things, including setting the vision for the B2B programmatic service line at DWA, helping clients identify strategic programmatic opportunities in terms of media and tech stack integrations, and managing external partners. We have an awesome team of programmatic traders in each of our international offices that are hands-on in each of our primary DSP consoles. As an aside, we…

Tech Trend Implications for B2B Marketers in 2019

B2B marketers spend a great deal of time trying to read between the industry headlines. Scores of buzzwords come and go. A few stick around and become meaningful additions to the marketing toolset. But even when consumer brands embrace a given tool for the long haul, B2B marketers are often left wondering, “Yes, but is it really useful for me?” Let’s take a look at some of the words and phrases that took marketing by storm in 2018 and break down the implications for B2B marketers going into 2019: Voice Search In…

DWA Names Krish Sailam as VP of Programmatic, North America

Former Cadreon VP, Krish Sailam, Joins DWA to Head up NAM Programmatic Efforts DWA, a Merkle company, has announced that it has tapped Krish Sailam to serve as its VP of Programmatic. He will be based in the San Francisco office. Krish joins from Cadreon, where he was VP of Programmatic.  Read More: Interview with Eric Porres, CMO, SundaySky At the time of this announcement, Roland Deal, DWA’s President, Americas, said, "As more clients are demanding greater efficiencies, brand safety, and transparency in…

Interview with Roland Deal, President, Americas, DWA

"Marketing was once a cost center and now through a series of innovations around attribution, tracking, and usage of data, it is a profit-center where ROMI can be directly captured and gives CMOs and their C-suite associates full transparency into what marketing’s dollars are generating."Tell us about your role and how you got here. What inspired you to be a part of DWA? As President of Americas, I oversee the operations and growth of the region, which is made up of three offices – San Francisco, Boston, and Austin. What…

Cisco Selects DWA Media As Its Media Agency Of Record

DWA Team to Spearhead Digital Planning and Buying for Cisco, the IT and Networking Leader DWA, an award-winning, independent media, and marketing agency, just won the global media business of Cisco. Cisco chose DWA following a competitive, months-long comprehensive vetting process. Brazil, Canada, Mexico, France, Germany, the UK, Australia, New Zealand, Japan, India, and China are among the markets represented in this account. Talking about the collaboration with DWA, Jitka Petrickova, Senior Director of Global Media…