Enhances Brand Impact for Healthcare Video Campaigns PulsePoint, a data and technology company accelerating health marketing with programmatic solutions, announced …
Using Personalization To Grow Sales
Personalization is the new mantra for success in marketing. At nearly every industry conference, there is a guest speaker or group …
5 Steps to Elevate Your DCO Experience
Every day, more marketers test Dynamic Creative Optimization (DCO) for the first time. Whether those tests soar or falter depends …
Five Key Trends for Programmatic Advertising in 2018
If 2017 was the year of debate in digital advertising, 2018 needs to be the year of action. The industry has expressed its strong …