Dynamic  Creative Optimization

As dynamic advertising has become a standard tool for data-driven marketing, dynamic creative optimization (DCO) is a critical capability to drive higher performance. DCO leverages machine learning for real-time media buying to deliver the…
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Personalized digital marketing technology leader prioritizes consumer privacy and data with a commitment to security Jivox, the personalized digital marketing technology leader, announced the successful completion of a System and…
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Mobvista (stock code: 01860.HK) announces record high revenue reaching a total of US$307.8 million, a 15.3% year-on-year increase. In addition, the interim results announcement reveals that programmatic advertising subsidiary, Mintegral,…
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Hi Diaz, tell us about your adtech predictions and how Google continues to be top of every advertiser’s mind? For me, in 2021, Google gets out of ad tech. Due to concerns with being privacy compliant, Google is becoming less ad tech…
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New Partnership With Tremor Video Brings CTV Viewer Insights to Global Brands Through Jivox’s Enhanced Omni-Channel Personalization Platform Jivox, the personalized digital marketing technology leader, announced the industry’s first…
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Enhances Brand Impact for Healthcare Video Campaigns PulsePoint, a data and technology company accelerating health marketing with programmatic solutions, announced its series of new programmatically powered digital ad units for health…
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Personalization is the new mantra for success in marketing. At nearly every industry conference, there is a guest speaker or group panel discussion dedicated to how companies are or should be personalizing their marketing campaigns by…
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Every day, more marketers test Dynamic Creative Optimization (DCO) for the first time.  Whether those tests soar or falter depends on one important question: Are marketers setting up their campaigns to succeed, or are they tethering their…
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If 2017  was the year of debate in digital advertising, 2018  needs to be the year of action. The industry has expressed its strong concerns about issues like ad fraud, brand safety, and transparency.  This pressure has forced the industry…
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