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E-commerce Optimization

Ideoclick Names Benjamin Winters to New Role as Chief Innovation Officer

Ideoclick, Inc., the provider of the industry's leading e-commerce optimization platform, announces the promotion of Benjamin Winters to Chief Innovation Officer. Winters will lead the company's expansion into new e-commerce channel and solution offerings. Prior to this assignment, Winters served as General Manager, Client Success for the company's large portfolio of consumer product brand manufacturing clients. Marketing Technology News: Game-Changing NetSuite Integration Application Debuts "For 12 years, Ideoclick…

Evergage Jumps into the Salesforce Economy; Bought to Improve Hyper-Personalization in Sales

In what we can call the first major MarTech acquisition of 2020, Salesforce acquired Evergage, the makers of Omnichannel personalization and customer experience software solutions. Evergage's CEO and Co-founder Karl Wirth announced the Salesforce deal through a blog on his company website. Why Salesforce Bought Evergage? Last year, Evergage's competitor Monetate was acquired by Kibo. At that time, we had predicted that companies that make Content Personalization engines, CDPs and Mobile Marketing tools would cause a…