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Ecommerce Data

ownerIQ and Amobee Partner for Transparent Retail and Brand Audiences Based on Second-Party Data

First-Demand Side Platform Integration Grants Access to Rich Ecommerce Data ownerIQ, a leader in second-party data, announced the ability to integrate with demand-side platform (DSP) partners, with Amobee—a leading global digital marketing technology company serving brands and agencies—becoming the first DSP to directly integrate, allowing customer access to ownerIQ’s unmodeled retail and brand-specific second-party data. Recommended Read: Mobfox Introduces Audience Analytics for Better In-App Monetization Prior…