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Edison Research

Podcasting and Audiobooks Both Attain 50% Reach; Facebook Usage Continues to Drop

Podcasting shows explosive year-over-year growth as gains in spoken-word audio mark the 2019 Infinite Dial Study by Edison Research and Triton Digital. Among the US population ages 12 and older, as the total number of people who have ever listened to a podcast passes 50% for the first time. Edison Research and Triton Digital Reveal Results of The Infinite Dial 2019 “This is a watershed moment for podcasting--a true milestone. With over half of Americans 12+ saying that they have ever listened to a podcast, the medium has…