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Email Automation

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from iPost, Nylas, Applied Systems, Oracle, and MoneyGram International. iPost Announces First-Ever In-Platform Email Integration with Campaign-Genius iPost, an enterprise email marketing and automation provider, announced a technology integration with Campaign-Genius, a dynamic content and visual automation platform for email, CRM, messaging and web. iPost is the first email service…

MarTech Interview with Rob Woollen, CEO and Co-Founder at Sigma Computing

"Data Analytics and Business Intelligence (A&BI) is no longer a nice to have - but a must, if you want to compete." Tell us about your journey into Data Analytics and Business Intelligence. Prior to founding Sigma, I had always built platforms that developers could use in pretty generic ways. At BEA, I built JAVA applications servers, which are essentially platforms to build applications on. Then I went to Salesforce. I was excited to build a platform in the Cloud where applications could be built on top of it fairly,…

TechBytes with Courtenay Worcester, Director of Marketing at GetResponse

Tell us about your role and the industry/technology you handle at GetResponse. As the Director of Marketing, I’m responsible for driving the company's Marketing strategy in North America. My role spans positioning, competitive analysis, lead generation, customer engagement, and brand awareness for the GetResponse Enterprise platform. How big is your Product and Marketing team? GetResponse has a growing, global team primarily based in Poland with offices in Brazil, Russia, Malaysia, Germany and in Boston, MA where I’m…

TechBytes with Scott Ziegler, SVP of Product Management, Return Path

Tell us about your role and the team you work with at Return Path. My name is Scott Ziegler and I am senior vice president of product management at Return Path. In my role, I set the strategic direction for Return Path’s product portfolio by leveraging input from customers and analyzing market trends. I joined Return Path in 2014 and have led product teams in email optimization, consumer insight, and data. You may catch me at conferences or events as I am active in the email community as well as the product management…

Productivity Hack: HubSpot’s OOO Email Generator is Out of this World

Working with martech giants has taught me one thing – never miss responding to your email; it could be your next investor. Ask any modern marketing and sales teams and they are most likely to attribute their success to quick email responses and responding to emails in shortest time. HubSpot, aah, they know how to keep their customers in the winner’s list. Knowing what it takes to win the market, the leading marketing automation platform has announced a free email tool for those who are taking that ‘annual vacation’ or are…

Ask Yourself, What’s Bringing Audiences to Your Website?

Privy's CEO Ben Jabbawy Tells Us How to Draw Audiences to Your Website  Did you know that ninety-eight percent of the visitors to your website may actually never convert! With an ever-expanding universe of digital businesses catering to an almost similar set of audiences, the chances of converting and reaching a higher percentage of the audience could actually be even smaller. To help small businesses and retailers understand the true state of marketing and sales automation and the power of optimized email lists, Privy…

Triggmine Unveils Revolutionary Email Marketing Tool

Artificial Intelligence Now Creates Better Email Campaigns Than Any Human Email automation SaaS company Triggmine plans to augment its adaptive email marketing tool with blockchain-enabled Smart Contract and an AI-based neural network. The new features are part of an initiative designed to grow the most intuitive AI tool for small and medium-size businesses on the market. AI to the Rescue Triggmine is an AI-based email marketing tool that is supported by most of the major e-commerce platforms. AI helps to personalize…

Contextual Content and AI: The New Wingmen for Email Marketing Campaigns

The Performance of Your Email Marketing Campaigns Hold the Key to Measure How Well Buyers Respond to New Omnichannel Experiences and Preferences Offered to Them AI and personalization are definitely on the horizon for email marketers in 2018! According to the Email Marketing Industry Census 2017, by Econsultancy in association with Adestra, optimizing mobile email is the most trending technology for marketers to acquire, engage and retain their customers. With a certain overhaul coming to email marketing in 2018, I think…

CleverTouch ‘Momentum’ Launched to Reduce Email Build Time

Created by CleverTouch's DevLab, Momentum Allows Field Marketers to Build Their Own Emails with No Knowledge of HTML CleverTouch, a leading Marketing Automation consultancy and service provider, announced the launch of Momentum, a marketing technology service enabling field marketers to easily create beautiful HTML emails in Marketo and Eloqua without the need for central marketing teams. It will be available from 14 February. Read More: How is The Location Data Landscape Shaping Up in 2018? CleverTouch Momentum’s…