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Email Marketing Best Practices

Trick or Treat: Pin Your High Hopes on Email Marketing Strategies during COVID-19 Pandemic

The life of an email marketer has changed enormously during the COVID-19 pandemic. When most parts of the world is either closed for business or slowed down due to the lockdown crisis, we would expect the number of emails sent to customers and prospects to dry up as sales take the hit. However, things are not slowing down for an email marketing team. In fact, there is so much done in the rapidly changing world around growing demands to stay “socially connected” via online conversation and messaging channels, including…

Twilio SendGrid’s Email Deliverability Services and Their Role in Optimizing Email Marketing ROI

Marketing teams spend significantly greater on their Email Marketing compared to other technologies. For every $1 spent on a campaign, email marketing delivers an ROI of $44. How concerned are you about your Email Marketing campaigns not delivering this ROI? With all the latest Marketing Technology available to the modern marketers for Automation, AI, CRMs, ABM and Live chat, it’s easy to lose sight of what's wrong with your Email Marketing campaigns. Of all the technologies that a marketing teams leverage, email was…