eMarketer Archives — MarTech Series

New TripleLift and EMARKETER report reveals creative remains advertising’s biggest growth lever but measurement and scale lag behind

AI/ML PRNewswire - September 10, 2025

Smartly and EMARKETER Find Tailored Creative Still Rare Across Social and CTV Campaigns

AI/ML Business Wire - July 9, 2025

New Pentaleap Report Reveals 18-Month Sponsored Product Trends Across Top Retail Media Networks

Sales & Marketing MTS Staff Writer - May 16, 2025

Bloomreach and EMARKETER Study Finds Emotional Connections Not Discounts Drive Brand Loyalty in Today’s Economy

Sales & Marketing Business Wire - April 9, 2025

Today’s more informed consumers are shopping differently in a multichannel world – here’s how to ensure you get their attention

Insights MTS Staff Writer - March 24, 2025

Triplelift Launches Global Readiness Scorecard, Showcasing AI, Retail Media, Addressability and Ctv Preparedness Levels

AI/ML PRNewswire - June 27, 2024

Breaking Barriers: Why It’s Been Difficult for Everyone to Cash in on the Retail Media Boom

Customer Experience Management Francisco Larrain - June 25, 2024

The Three Biggest Concerns Keeping Agency Leaders Up At Night

Guest Authors Debbie Ferris - April 25, 2024

All Roads Lead to 2024: An AdTech CEO’s Forecast for Retail, FinTech and Programmatic

AI/ML James Avery - November 6, 2023

Unveiling the Game-Changing Trends for Black Friday and Cyber Monday

AI/ML Tim Glomb - October 27, 2023

Majority of Advertisers Spend More than Half of Their Time Optimizing Converged TV Ad Performance & Still Fall Short

Customer Experience Management PRNewswire - September 27, 2023

Shoplazza and eMarketer Spotlight Future of E-commerce through GPT-4: Post-Webinar Overview

AI/ML PRNewswire - May 25, 2023

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