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The Newest British Name to Ethical Social Shopping: Bazar – the Ethical Life Marketplace

Three Rising Trends – Mobile Commerce, Social Shopping, and Ethical Consumerism; Each Provide Unique Ways to Bring Retailers and Consumers Together. An increasing number of modern shoppers are using apps for their convenience, more customers are adopting ethical values when it comes to shopping and we all feel more comfortable buying new products based on recommendations from friends, family or existing customer reviews. Ethical consumer spending reached an all-time high in 2019, with the total market reaching over…

Shutterstock Announces New Footage Subscription for Increased Accessibility to Fresh Content

Faced with challenges to produce high-quality video content at scale, new footage subscription provides content creators with efficient solutions to meet market demands Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, announced the launch of an annual subscription for Shutterstock Footage. Shutterstock's collection of 18+ million HD and 4K video clips are now available for license through a range of cost-effective monthly plan options or for…

Jivox Extends Dynamic Creative Optimization to the Connected TV Advertising Market

New Partnership With Tremor Video Brings CTV Viewer Insights to Global Brands Through Jivox’s Enhanced Omni-Channel Personalization Platform Jivox, the personalized digital marketing technology leader, announced the industry’s first personalized dynamic creative optimization (DCO) for connected TV (CTV). The new solution will offer personalization at scale, eliminating days or weeks from the creative production process and increasing the effectiveness of TV campaigns. Jivox’s DCO for CTV allows brands to optimize messages…

Shutterstock Announces Footage Library Availability for Mobile Users

Application users can now search, save, and license over 17 million videos on-the-go with Shutterstock mobile apps Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, announced its footage offering is now available for license on the customer iOS and Android applications in SD, HD, and 4K. With over 17 million videos in the collection, searching, saving and licensing footage content allows customers to create engaging video content from a…

Wurl Reaches 100 Million Connected TVs, Delivers 1.2 Billion Targeted Ads in First Full Year Since Launch

Fourth-quarter key metrics up across the board; revenue triples from Q4 2018 to Q4 2019 Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), announced that it expanded its network to reach 100 million CTVs in nine countries in its first full year of operations. Additionally, Wurl delivered more than 225 million hours of programming and more than 1.2 billion personally targeted ads. Marketing Technology News: Ricoh Spins out Vecnos to Focus on Consumer 360-Degree…

Marketing without Data

With new legislation on the horizon, what does a future with restricted data mean for marketers? Unless you have been under a rock, or not reading your industry press, you will no doubt be aware of California’s attempt to protect its flock with stricter data privacy laws under The CCPA slated for 2020. Others have quickly followed suit with more than fifteen state proposals and a plethora of federal ones that could result in a further complicated patchwork of compliance controls. On top of legislation, consumer…

Smartly.io Research Finds Half of 2020 Marketing Budgets Will be Allocated to Social Media Ads

Marketers Expect to Invest Heavily in Social Automation Technology to Streamline Inefficiencies Smartly.io, the leading social media advertising automation platform for creative and performance marketers, announced new research outlining how retail marketers plan to spend their advertising budgets in 2020. Commissioned by Smartly.io and conducted by WBR Insights, the research arm of the eTail event series, the survey results indicate that social media advertising will be a primary focus for retail brands hoping to reach…

Shutterstock Announces Top Creative Trends for 2020

The Data-Led Report Predicts Image, Video and Music Styles Set to Dominate Marketing Campaigns, Advertising Creative and Video Projects Throughout the Year Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, launched its ninth annual Creative Trends Report, identifying global and local trends that will influence design aesthetics and visual culture in 2020. According to eMarketer, growth in average…

The World of Online Retail: Navigating Increasingly Choppy Waters

There is no shying away from the fact that the high street has seen better days. UK shops are continuing to close – more than 1,200 last year, meaning more retailers are turning their focus to online. In the UK, e-commerce now accounts for more than a fifth of total retail sales, according to data from eMarketer, however nailing the experience is a major issue, with conversion rates 7x lower than brick and mortar counterparts. Getting digital rights requires focus and smart investments to be successful. A recent report on…

Thinking Back and Looking Ahead at the Programmatic Ecosystem – Brand Safety is No Longer a Pipe Dream

Back in 2017, the programmatic marketplace was tainted by multiple controversies—all surrounding concerns around brand safety and the legitimacy of content where ads were being placed. Most notably, brands began pulling ads from YouTube due to instances where advertisements were being programmatically placed alongside various forms of controversial content (from extremist propaganda to hate videos and more). Google was quick to respond with more than just an apology—mapping out a plan for how they would continue to…

SpotX Appoints Allan Welch To Strengthen Political Vertical

Political advertising veteran joins company following the launch of its political data group SpotX, the leading global video advertising and monetization platform, announced the appointment of Allan Welch as its Director, Political & Government Affairs. Welch will be based in Washington D.C. and oversee the company's political-focused clients. He will report directly to Geoff Halsema, SpotX's Regional Vice President, Mid-Market, Demand Facilitation. In his new role, Welch will serve as an extension of the Demand…

Verizon Media Expands Successful Native Ad Format with AR

Extends Suite of Experiential Offerings to Moments Ad Format Verizon Media announced that it is extending its experiential and extended reality (XR) offerings to include new augmented reality (AR) features for one of its most engaging and valued ad formats, Moments, a premium, full-screen native format that drives consumer relevance and engagement through commerce, utility and content. The rollout follows the company’s successful debut of AR on Yahoo Mail, seeing unprecedented user engagement, including average dwell times…

TechBytes with Dallas Lawrence, Chief Brand and Communications Officer at OpenX

Tell us about your role and the team/technology you handle at OpenX. I serve as OpenX’s Chief Brand and Communications Officer. OpenX is the world’s largest independent advertising exchange and the first people-based Marketing platform built for the open web. My team leads the organization’s brand positioning and marketing as well as all of our market research efforts designed to help brands and publishers effectively navigate the constantly evolving Digital Advertising landscape. How different is the global Digital…

Pacvue’s President Melissa Burdick to Discuss Top Opportunities and Challenges of Amazon Advertising

Amazon Is Now the #3 Digital Advertising Platform in the US and Emarketer Predicts a Continued Growth of over 50 Percent per Year Through at Least 2020 Pacvue, a leading software and services provider for brands, vendors and agencies advertising on today's online marketplaces, is pleased to announce that co-founder and President Melissa Burdick will be speaking at the upcoming 2019 ANA Media Conference Presented by Quantcast. "Amazon's ad business, roughly 10 years old, is finally getting serious about becoming a…

The Marketing Revolution Will Be Televised: Video Advertising’s Dynamic Future

Eight decades after a spot for the Bulova Watch Co. became the first television ad ever to air, video advertising continues to undergo dynamic innovation. With the omnipresence of the Internet and the ubiquity of mobile, TV no longer reigns supreme: In 2016, digital advertising revenues surpassed ad revenues from TV for the first team, hitting $72.5 billion across digital platforms compared to $71.3 billion from TV. The new landscape presents marketers with an array of both exciting opportunities and vexing challenges.…

Influencer Marketing is the Fastest-Growing Online Customer Acquisition Strategy

Influencer Marketing is the Fastest-Growing Online Customer Acquisition Strategy Google Trends shows how Influencer marketing has steadily climbed the charts to displace print advertising. Sneaking close to video advertising, influencer marketing industry is on a trailblazer mode, bringing together the various cogs of the social media and branded content within the ‘sales’ flywheel. Influencers are ruling the roost for brands across online channels. Dwarfing the company’s owned social media campaigns, influencer…