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Kate Adams, SVP of Marketing at Validity chats about Validity's DemandTools capabilities while sharing a few thoughts on what it takes to implement stronger data management processes to prevent bad data from impacting marketing goals:…
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Conversational marketing or simply put, marketing models that are built to talk to consumers via enhanced live chats, chatbots, AI powered voice assistants or other such formats all encompass conversational AI. A robust conversational…
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Jessica Box, Head of Growth at Linktree talks about a few B2B marketing practices and tips while sharing some thoughts on the impact of new technologies on day-to-day marketing processes: _______ Welcome to this MarTech Series chat…
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Verint®, The Customer Engagement Company™, celebrated its customers at the eighth annual Engage 2021 EMEA Customer Conference held in person 4th November. Marketing Technology News: MarTech Interview with Michael O’Connell, VP Marketing…
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Customers like Dell, Hydro Flask, and OXO and Partners like Webex and Adobe Discuss Innovative Solutions Solving the Challenges of Today’s Work Smartsheet, the enterprise platform for dynamic work, today brought together…
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Eighth annual conference features opportunities to learn from and network with radical digital innovators Digital experience company Acquia today announced that registration is open for Acquia Engage 2021, the eighth annual…
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Customers love huge sweepstakes; No one can guarantee a response from consumers, but yes, a brand can always drive their marketing impact with the help of online contests.  An effective contest marketing strategy can not only drive…
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Today, dentsu group launches dentsu gaming – an integrated solution which brings together the extensive gaming heritage and expertise of dentsu japan network with the global scale and specialist capabilities within dentsu international.…
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YouTube is without doubt one of the most popular and well-known video content platforms on the web today. Posting business video content to the site can be an amazing way to gain recognition, leads and growth, but admittedly it can be hard…
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With the launch of its groundbreaking video marketplace, CreatorUp helps every organization create engaging videos, quickly and easily, so that they can educate their employees, build new audiences, engage with customers, and roll out new…
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Auddia Inc. ("Auddia" or the "Company"), developer of a proprietary AI platform for audio and innovative technologies for podcasts that is reinventing how consumers engage with audio, announced that the compensation committee of Auddia's…
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Social NFT platform DeFine announced a partnership with Tron. The integration will tap into the Tron ecosystem and allow all creators, including artists, musicians, influencers, gamers, and athletes, to engage and interact with their…
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Bavard helps businesses build their brand with smart, automated conversations that support, engage, and convert customers around the clock. Bavard announces the launch of its new AI-powered, conversational chatbot platform to support and…
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Smart Communications™, a leading technology company focused on helping businesses engage in more meaningful customer conversations, announced that its platform is now available via Amazon Web Services (AWS) in Germany. Customers across…
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Any Creator Can Leverage Custom Apps And World-Class Analytics To Transform Brand Partnerships Into Authentic, Engaging Collaborations Koji, the world's most powerful Link in Bio platform for the Creator Economy, announced a suite of Brand…
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AFK will combine Enthusiast Gaming’s GenZ expertise and audience with the leading content capabilities of Torstar Enthusiast Gaming Holdings Inc., a media and content platform for video game and esports fans to connect and engage,…
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Quality data and superior workflow drive one-rate quoting in seconds As the pandemic has raised consumers’ digital expectations, personal auto insurers now have an easier way to bring faster, single-step, point-of-quote experiences to many…
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As marketers, communicators and small businesses engage customers during Pride Month, iStock has today unveiled four tips to help businesses more authentically depict the LGBTQ+ community all year round and to challenge harmful, cliched…
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Mastercard's healthcare business CMO outlines how experiences are key to engagement and value propositions for customers "CleverTap Engage", a new video interview series featuring the globe's most respected CEOs and executives, today…
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When the pandemic hit, every marketer and advertiser was left shell-shocked, and none likely more than those in travel and tourism, which nearly came to a halt. Marketers were left grappling with how best to navigate and adapt amidst a …
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