Browsing Tag

Engagement

Artificial Intelligence’s Role in Protecting the Inbox

It should come as no surprise that Artificial Intelligence (AI) is being applied to almost every use and application of data imaginable. The sheer fact is there’s so much data at our fingertips that we need machines to do the heavy lifting of analysis in order to apply effective learnings and make informed data-driven decisions. This couldn’t be truer than in the case of email inbox filtering to combat abuse as fifteen years ago, spam and phish outnumbered legitimate emails in our inbox. The job of protecting recipients…

Tuning in to Digital Audio Advertising

I’ve been keeping my ear out for the song of the summer. It’s gotta be a song with that hook, the beat, and becomes an earworm before you know it. Though jamming to Lil Nas X or the Jonas Brothers is not just a summer activity. U.S. adults spend more time listening to digital audio than browsing on social media. With 204 million digital audio listeners in the U.S. or nearly 2/3 of all digital media consumers, digital audio is the second most popular digital activity (based on time spent) for U.S. adults (behind the video).…

Data Reveals Facebook’s Power in Localized Social Marketing

Facebook is the dominant platform for social media marketing for multi-location businesses, and the platform continues to add to its list of localized social marketing features. Data from SOCi’s social media and reputation management platform — in addition to third-party research reports — can help marketers understand why Facebook is the platform to focus on moving forward. Among multi-location brands, Facebook has 3x the number of profiles and pages under management within the SOCi platform than are on Google My…

The Best Free Marketing Tools to Grow Your Business Using Pinterest

In the ever-changing world of social media, the main platforms continually vie for the greatest share of our time and money, evolving new ways to help us maximize our businesses and earning potential. As any self-respecting blogger or marketer will know, one of the key players in recent years has been Pinterest, whose website tagline ‘Find new ideas to try’ captures this concept perfectly. “Oft-touted as the ‘second-largest search engine after Google’ (though YouTube may have something to say about that), the simplicity of…

Litmus Expands Accessibility Features for Email Marketers Looking to Maximize Engagement

New screen-reading functionality and accessibility checks ensure inclusive email design Litmus, a leader in email marketing and analytics, announced new accessibility testing features, including the ability to hear an audio recording of how an email will be read by a screen reader. Litmus is the only email testing platform that provides these audio previews, making the company's accessibility preview checks the most complete and comprehensive solution available globally.…

A Look Back: Timing Is Everything for Memorial Day Emails

Mornings - you either love them or hate them. But regardless of personal preference, when it comes to Memorial Day email marketing, mornings are a crucial time. As one of the biggest shopping and promotional weekends of the year, email marketers had to embrace mornings to capitalize on the holiday’s potential ROI. And make no mistake, that potential was massive. Email marketing represents the most used medium for businesses to engage with current and potential customers, with a proven ROI of $36 for every $1 spent. That’s…

Neuromarketing 101: Neurocreativity is Changing How We Create Content

Did you know? Neuromarketing is the key. About 95% of consumer decisions are made non-consciously, and emotional campaigns are more than twice as likely to generate a very high ROI. Every image evokes emotion, and emotional resonance creates deeper engagement. Balancing emotional impact with effective brand messaging has long been the goal of marketers, so if you can tap into emotional response as a brand, you tap into a consumer’s perception, which is known to influence behavior. Nearly everyone is a photographer and…

Best Practices for Using LinkedIn Live

LinkedIn recently announced LinkedIn Live, its version of live streaming. The option to broadcast real-time video comes 18 months after the professional social network introduced video to its site. According to TechCrunch, video has been the fastest-growing medium on its platform. LinkedIn Live provides a significant opportunity for people and organizations to broadcast live video to select groups on a more global scale. Live stream examples include sharing conferences, product announcements, behind-the-scenes tours, and…

Messaging is the New Growth Channel For Marketers

Messaging has become the preferred method of communications for the global community. According to a 2018 eMarketer survey, by the year 2022, nearly 36% of the world's population (approximately 3 billion) will be using mobile phone messaging apps as one of their primary communications channel, including Messenger, WhatsApp, and others. Consumers crave fast, personalized communications channels to connect with the people and businesses that matter to them. However, there is a disconnect between consumers' expectations for…

Taboola Enters Agreement to Acquire the Start Division of Celltick, Expanding Taboola News to Support Mobile Operators

The Move Gives Taboola Direct Access to Mobile Operators Reaching Tens of Millions of Users Worldwide Taboola, the world’s leading discovery platform, announced the execution of an agreement to acquire the Start Division of Celltick, a global leader in mobile discovery and engagement, which includes the Start and Start Magazine product lines. Following the completion of the acquisition, the Start team and technology will integrate into the Taboola News division to bring personalized and relevant recommendations in the form…

Archima Solutions and Skuid Partner to Maximize Profits and Engagement for Clients

Skuid Announces That Archima Solutions, Selected Skuid’s No-Code Platform for the Deliverance of Powerful and Personalized Solutions Skuid, the leading cloud application platform recently revealed that Archima Solutions has selected Skuid’s no-code platform which helps in delivering actionable and personalized insights. Archima Solutions, a boutique Salesforce automation implementation provider selected Skuid for the deliverance of powerful solutions specifically for their clients. Archima has a team of specialized…

Granicus Releases Report on Citizen Engagement across Top Digital Channels

The Benchmark Report of 2018 Highlights Trends, Tips and Top-Performers That Support the Public Sector by Increasing Engagement and Outreach Granicus is a leading provider of cloud-based software solutions to the government, and it just released its 2018 Benchmark Report. The report provides public sector leaders with proven metrics which enhances digital strategies and leads to an increase in engagement. The report is based on an in-depth analysis of engagement metrics of more than 4,000 organizations that make use of…

How Rewarded Video Ads Can Drive In-Game Purchases

The rewarded video ad format is adored by the mobile gaming and advertising worlds. We now finally have an ad format that satisfies the needs of advertisers, publishers and gaming audiences. Rewarded video ads provide gamers with a reward for watching the entire length of a video ad. In the mobile gaming world, this format works extremely well in mobile games. For developers, rewarded video ads offer the potential to increase in-app purchases and lengthen play session times, therefore increasing loyalty and retention. Also,…

Connected Planning: The Key to Customer Engagement

Engagement is the heart and soul of the customer relationship. Engaged customers are happy customers—they not only share their opinions and experiences, but also trust the vendor to respond in ways that deepen the buyer/seller relationship, increasing loyalty (not to mention repeat purchases) over time. At Anaplan, we believe the essential prerequisite to engagement is a “Customer First” approach. Easy to say—most companies believe in focusing on the customer—but in practice, challenging to implement. Customer First, in…

Leanplum Study Reveals Emails Drive 3x App Engagement When Combined With Push Notifications

Analysis Looks at the Evolution of Email in the Mobile Era and its Role in Driving Retention and Revenue for Marketers Leanplum, the leader in mobile engagement, announced a new Mobile Marketing Trends report, Not Your Grandma's Email: The Transformation of Email in a Mobile World, which examines the performance of email across modern-day marketing channels. According to App Annie, in Q1 of 2018, the app economy was responsible for $18.4 billion in revenue. Email marketing helps brands tap into this growing revenue…

Key Metrics for Measuring the Effectiveness of Your Influencer Marketing Campaign

Influencer marketing is growing in its popularity and recognized as an effective marketing strategy to target a specific demographic and increase customer acquisition. A survey conducted in November of 2017 by the Association of National Advertisers revealed 75% of agencies currently leverage influencers in their overall marketing strategy, and 43% of respondents indicate they would like to increase their influencer budget in 2018. The influencer marketing industry is expected to grow into a $10 billion market over the…

Eight Things That Matter from Gartner Digital Marketing Conference

At its recent Digital Marketing Conference, Gartner famously called the future of marketing "fast, frenetic, and fantastic" and we couldn't agree more. Consumers increasingly expect seamless, highly relevant interactions with brands yet feel trepidation about brand marketing. Marketers must now succeed in an environment where more personalization means greater privacy risk, where walled gardens are the customer’s gateway to the Internet, and where emerging technologies are rewriting the rules of marketing every day.…

Why You Need Engagement-driven Marketing in the Digital Era

If marketers want to master the data high-seas, they’ll need to focus their energies on driving engagement. That's where webinars come into play. For marketers, data is difficult. It's easy to get, yes, but being able to draw out any meaningful insights or actions can be an exercise in pulling the hair out of your head. Why is extracting insights from data so stressful? There are a few theories. First, our jobs are on the line. We need to be able to provide sales with qualified leads and context to land business.…

TechBytes with Maureen Polo, SVP Brand Studio, Fullscreen

Maureen Polo,  SVP, Brand Studio, Fullscreen Influencers could be growing in numbers but not in credibility. That's where influencer analytics platform come into the picture and try to prove their worth. To better understand how Influencer Marketing platforms influence social media buying behaviors and the idea behind the latest report, titled "Influence by the Numbers’, we spoke to Maureen Polo, SVP, FullScreeen. Tell us about your role at Fullscreen and the team and technology that you handle. I am Senior Vice…

How to Get the Attention Economy to Really Notice You

When you ponder what moves the digital landscape and all its players, typically the following comes to mind: who’s spending what and where, how to invest in different buckets - from TV to digital, where your money is actually going, and budgets (namely, who is willing to spend the most). But what lies behind the dollar signs? The answer: an entirely different currency that the industry is truly busy chasing, and one that in today’s economy is even more scarce than cash - the human attention span. Scientific Seduction In…