Browsing Tag

Engagement

Glance Inc Launches AI features in a Slack App

Glance Inc announced AI Sparks for their top-ranked Slack app, a new way to get AI insights for Google Analytics. Sparks offers periodic alerts, insights and forecasts for Google Analytics data such as Traffic, Engagement and Content. The Slack app offers a new way for marketers to get AI insights without having to write code. Marketing Technology News: Exploring the Next Generation of Cryptography to Enable Innovation We’re bringing advanced AI insights to the fingertips of marketers; which otherwise is simply not…

Syniti Expands Leadership Team; Appoints Kate Reed as Chief Marketing Officer

Reed is a technology marketing veteran with over 15 years of experience building and growing customer acquisition programs that create both short and long-term business impact. Syniti, a global leader in Enterprise Data Management, today announced the appointment of Kate Reed as Chief Marketing Officer (CMO). Reed is a technology marketing veteran with over 15 years of experience building and growing customer acquisition programs that create both short and long-term business impact. She will oversee Syniti’s…

New Study From Qualtrics Reveals How CIOs Are Future-Proofing The Workforce Technology Experience

New research released today from Qualtrics the world's No. 1 Experience Management (XM) Platform and creator of the XM category, reveals how IT executives and senior technology leaders in Europe are playing a critical role in helping their workforce navigate the global pandemic and driving employee engagement, enablement, and productivity. Marketing Technology News: Why Brands Need to Embrace the Privacy-First Cookieless Future Findings from the Qualtrics study of more than 200 IT executives from France, Germany and…

Business Wire Unveils Event Spotlight, an Interactive Event Content Solution

Combine the power of news distribution with a custom interactive asset for communications professionals, marketers and event planners to increase event access and encourage engagement Business Wire today announced the launch of Event Spotlight, providing an interactive experience to increase audience engagement, with content accessibility, for in-person and virtual events, tradeshows and conferences. During the pandemic, when in-person events quickly shifted to virtual, companies had to quickly pivot…

Medallia Joins Guidewire PartnerConnect Solution Alliance Ecosystem to Improve Trust, Retention and Engagement for Insurers

New partner’s AI-based solution helps insurers quickly identify areas of improvement in the customer experience Medallia, Inc., a leading customer and employee experience management company, and Guidewire Software, Inc., the platform P&C insurers trust to engage, innovate, and grow efficiently, today announced that Medallia has joined Guidewire PartnerConnect as a Solution partner. Marketing Technology News: Latest in Content Advertising: No more Facebook News for Australian Users “This partnership…

Amdocs Media’s Vindicia and Vimeo Extend Long-Term Engagement to Enable Vimeo’s Global SaaS Video Platform

Vindicia, part of the Amdocs, Media Division and a leader in business-to-consumer digital services monetization, today announced extending its long-standing engagement with Vimeo. Vindicia provides Vimeo with a complete subscription management and retention solution to maximize customer lifetime value and business agility. Marketing Technology News: Exploring the Next Generation of Cryptography to Enable Innovation As part of this agreement, Vimeo will continue to use Vindicia services to enhance monetization of their…

ddm marketing + communications Publishes Whitepaper On Improving Physician Engagement and Satisfaction

Full-Service marketing firm continues to provide thought leadership expertise to healthcare clients throughout the country Physician burnout is on the rise. Across the country, the ability to practice medicine and care for patients is increasingly impacted by ongoing government regulations and administrative requirements. Marketing Technology News:MediaKind Advances Viewing Experience Through Integration Of Dolby Vision HDR Technology As physician burnout increases, patient care and volumes are negatively impacted,…

Sharecare Launches New Digital Marketing Solutions

Sharecare, the digital health company that helps people manage all their health in one place, announced enhancements to its suite of solutions to increase engagement among U.S. consumers. Designed in response to Sharecare’s research on health and well-being needs across condition-specific populations, the latest additions to the digital health company’s portfolio support patients by fostering awareness and education to improve their health. “At Sharecare, we understand every person’s health and condition journey is…

Movable Ink Raises $30 Million Series C to Continue Strong Company Momentum

Movable Ink, the leading software company powering creative personalization for the world’s largest brands, announced it has raised $30 million in a Series C funding round with capital from Contour Venture Partners, Intel Capital, and Silver Lake Waterman. Movable Ink has raised $39 million in funding to date. Since its founding in 2010, Movable Ink has empowered more than 700 of the world’s most innovative brands to generate creative that is data-activated and contextually relevant at the time of engagement across email,…

Catering Content to the Muted Generation

Good storytelling is gold; great audio and video content cannot exist without it. The challenge is that even when we have that skill in spades, there are dozens of steps in the production and distribution process that have even the best scratching their heads. Ever-changing formats, codecs, platforms, and mobile viewing options are just a few things to consider to get the most out of the videos we work so hard on.  It’s hard not to think about how much it costs to create videos; how much my time is worth, my coworkers’,…

GoodData Supplies TownNews with Data Analytics to Turn Media Data Into Insights

TownNews’ GoodData-powered tools help media companies use data insights to grow revenue, audience, engagement GoodData, a leader in end-to-end analytics solutions, announced today that TownNews is using its technology to make media customers more successful with data insights about content, audience and engagement. TownNews is a leading provider of content management systems and platforms for local media organizations in the U.S., serving more than 2,000 newspaper, TV, radio, and web-native news organizations. Marketing…

Manufacturing Companies Turn to Connecteam to Keep Their Business Running as COVID-19 Continues to Spread

With recent global developments and the impact of COVID-19, manufacturing companies turn to Connecteam, a global leader for internal organizational apps, to communicate with their teams, enable real-time reporting, raise safety standards, and share valuable resources. "The manufacturing industry is required to continue and operate in a very challenging environment due to coronavirus," said Amir Nehemia, CEO of Connecteam. "However unlike many industries, we see that production companies do not stop. Adapting to…

Forget the “Two Minute Rule” for Video – a Good Story Will Drive Engagement

Of all business videos in 2018, 73% were less than two minutes long, reflecting a 33% drop in length compared to 2017. Countless Digital Marketing studies urged marketers and advertisers to hold their videos to a two-minute maximum because attention spans are shrinking. Studies even showed that two minutes was the magic number—the length of time most likely to evoke the highest engagement. But the pendulum is swinging, and, frankly, those studies were overhyped. The content should dictate the length, not some arbitrary…

Major League Baseball and Google Expand Relationship to Offer More Highly Personalized Experiences and Increase Engagement for Fans Around…

Google Cloud named the Official Cloud Partner and Official Cloud Data and Analytics Partner of Major League Baseball Google and Major League Baseball (MLB) announced a powerful multi-year collaboration to upgrade MLB's business processes and  support next-level experiences that inspire fans around the world. Google Cloud will become MLB's Official Cloud and Cloud Data and Analytics partner, with MLB's business operations, including Statcast—the automated tool for analyzing player movements and abilities—now running on…

Punchh Continues to Build Loyalty Across Convenience Store Category

Company to showcase its industry-leading platform at Convenience Retailing University Punchh, the leader in customer loyalty and engagement solutions for physical retailers, today announced its participation at Convenience Retailing University (CRU), February 18-19, 2020 in New Orleans, Louisiana. The Company will showcase its industry-leading loyalty platform at booth #506 as it continues to drive customer engagement for convenience store retailers nationwide. Ahead of CRU, Punchh kicked off its partnership with Casey’s…

Engaging Consumers Through E-commerce Apps Requires Design Thinking

Branded Mobile Apps are Becoming Essential for Merchants. Here’s How to Optimize the Lifecycle Experience Using a Holistic, Data-Driven Approach  As it turns out, customers are even more fickle on their smartphones than they are in your store. According to a recent e-commerce app benchmark study by CleverTap, only 14.65% of users stay with a downloaded e-commerce app after thirty days. One-fourth of all apps are used only once before being discarded; furthermore, Gartner predicted in its study that less than 0.01% of all…

How to Optimize Video for Social Media Marketing

Practically every Marketing department uses Video to deliver the brand message. But are your Videos performing? Are they optimized for engagement, sharing, and conversion? It’s easy to create Video content these days. Anyone can do it with a smartphone and an editing suite like Final Cut Pro, Adobe Premiere, or the plethora of iOS and Android video editors designed for editing on the fly. But: Is your content really delivering the message? Is it showing your brand in the best possible light? Are you optimizing format,…

Leveraging the Power of Linkedin for Marketing/Sales Professionals

Social Fatigue. It’s becoming very real. In the B2C and B2B world, both consumers and marketers are at a point of exhaustion. There is currently more content than eyeballs across every major social platform and we have all seen those crazy statistics about how much video is uploaded to YouTube per day. How can anyone realistically keep up with that? Outside of savvy audiences knowing exactly how to opt-in to the right cadence and clients for intel, the rest of the public needs the platform to curate and/or algorithmically…

Personalization Should Bring Context to the Customer to Drive Lifetime Value

Customer experiences both online and in-person can, and should, be highly personalized to maximize return and boost loyalty, but only when done in a thoughtful and relevant way. If you’re not providing the correct context for personalized experiences, one mistake can risk losing a customer forever, and hence the relationship you’ve worked so hard to create. Let’s explore Personalization done right. Make it individualized and consider your messaging carefully When it comes to tailoring your customer experiences the key is…

How Cultivating a Vibrant Community Can Enhance Your Marketing Stack

Marketing Technology is now the largest portion of the total Marketing budget (29% on average according to Gartner). Most Marketing stacks consist of technology partners that fall into categories such as CRM, AdTech, Insights and Analysis, Experience Optimization, and SEO. The stack can often help in three ways: 1) attracting customers, 2) engaging customers, and 3) analysis/optimization. But, this is where marketers need to hit pause. All too often, they become enamored with the attraction and analysis part and put…