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Enterprise Brands

MarTech and AdTech Need to Work Together to Address Attention Fatigue for Enterprise Brands

The average open rate for email is less than 18%, according to Campaign Monitor. That means that brands aren’t getting through to consumers who expect to have the same experience seamlessly across traditional and internet Marketing channels. Customers don’t care which screen they’re using at any particular moment but they want to be engaged and entertained. They will ignore Marketing considered boring or inappropriate. Your enterprise brand has likely invested heavily in all sorts of Analytics and Marketing Automation…