EU-GDPR

Since May 25th, 2018, all companies operating in the European Union have to implement the European General Data Protection Regulation (EU GDPR). Among others, the regulation affects manufacturers and suppliers of products that are connected to the internet and that communicate independently via the internet. Now, users of so-called IoT products are in a better position than before to take action against misuse or mishandling of their personal data. According to the experts at TUV Rheinland's "Center of Excellence (CoE) IoT…

Machine-Learning Based Data Discovery: A Key Element in Helping Firms Comply with the New Regulation While many attendees at this week's Strata conference in London may be scurrying to deploy last-second compliance measures with the upcoming General Data Protection Regulations (GDPR), one exhibitor will ask them to look at GDPR as a "silver lining," and embrace it as a way of gaining a potential competitive advantage. Io-Tahoe LLC, a pioneer in machine learning-driven smart data discovery, will showcase its platform…

SpotX, a Leading Video Advertising and Monetization Platform, Also Puts Its Own Compliance Strategy into Action SpotX, the leading video advertising and monetization platform, today announced the launch of an online resource library offering a variety of content to foster awareness and education about the implementation of data protection as it pertains to the European Union's General Data Protection Regulations (GDPR). The library can be found on the company's website and is part of a wider educational initiative by…

Nine out of 10 Consumers Think it is Unethical for Personal Info to be Shared Without Consent, Says Study All our personal data continues to be a major source of revenue for companies like Google and Facebook, but we consumers have still been unable to leverage our data for profit. To further drill into the details, Insights Network commissioned a survey of 1,000 consumers in the United States and found that the respondents are eagerly awaiting a change in the data sharing landscape. Consumers want an increase in…

Public Consultation Running Until Early June to Add New Implementation Scenario to Framework, Help Companies Meet GDPR Requirements on Disclosure, Legal Bases Smaato, the leading global real-time advertising platform for mobile publishers and app developers, has announced in parallel with the Interactive Advertising Bureau (IAB) Tech Lab the release of an in-app consent solution to meet the requirements of the General Data Protection Regulation (GDPR). After the IAB Europe Transparency and Consent Framework was…

39% of Consumers Have Increased Their Spend by as Much as 24% with Firms That Are Protecting Their Personal Data, says Capgemini Report With General Data Protection Regulation (GDPR) coming into effect in just over a week from today, 85 percent of firms in Europe and the United States will not be ready on time. Additionally, one in four will not be fully compliant by the end of this year, according to a new report by Capgemini's Digital Transformation Institute. "Seizing the GDPR Advantage: From mandate to high-value…

The Partnership Between TrustArc and RADAR Inc. Provides Businesses with Access to Innovative Privacy Tech Solutions to Operationalize Compliance with Data Privacy and Breach Notification Regulations, Including The EU General Data Protection Regulation (GDPR) TrustArc, the leading data privacy management company, and RADAR Inc., the award-winning incident response management software, announced a strategic partnership to provide comprehensive and best-of-breed privacy program management solutions to simplify compliance…

Regulation has a habit of rewarding innovators and punishing the complacent. The new General Data Protection Regulations (GDPR) are no different. And this is a real opportunity for Martech broadly. Just as the Clean Air Act provided stimulus for the creators of catalytic converters, GDPR signals the beginning of a more responsible future relationship between brands and consumers. In advertising and marketing terms, we have seen some rather limp attempts to be good: cookie law being one recent example. But recent…

UnGagged Promises to Shun "Over-Shared Conventional Wisdom" and "Blog-Saturated Best-Practice Lists" If you have been looking for a way to enhance your digital marketing efforts, and see actual results, then look no further. The much-awaited UnGagged conference to be held in London and Las Vegas from 11-13 June, 2018, promises to be exactly what you need. Designed to uncover some of the biggest and most profitable opportunities in digital marketing, UnGagged sessions explore what works, what doesn't, and clarifies…

UnGagged Promises to Shun "Over-Shared Conventional Wisdom" and "Blog-Saturated Best-Practice Lists"  Have your digital marketing efforts been losing their impact of late? Then it might be time to move beyond those "conventional" SEO topics covered at martech conferences, to something more meaningful. Get ready for UnGagged – a series of 2-3 day conferences to be held in Las Vegas and London – that promises to uncover some of the biggest and most profitable opportunities in digital marketing. These UnGagged sessions…

Since it was first announced in January 2012, the General Data Protection Regulation (GDPR) has dominated the marketing industry agenda. And with its effective date now only ten months away, it’s easy to see why the debate has now risen to a clamor. But the GDPR isn’t the only new rule book companies should be prioritizing, especially when it comes to marketing. The ePrivacy Directive (ePD) — commonly known as the “cookie law” — must also be taken into account. It’s certain this will be challenging, given that a…