Browsing Tag

experience data

MarTech Interview with Ben Harris, CEO and Co-Founder at Decibel

"C-suites everywhere are making digital customer experience a business priority, because if it’s not perfect, customers are less likely to convert." Hi, Ben. Congratulations on your latest funding. Tell us about your eventful journey through the decade and how you managed to take the company to its recent position. The journey really began for me during the dot com era when I realized my friends, who were starting businesses, were struggling to navigate the fragmented world of Marketing. I had the idea to cut it…