Browsing Tag

Experience optimization

Dynamic Yield and Portaltech Reply Announce Partnership

Dynamic Yield and Portaltech Reply Partner to Bring Personalization to SAP Commerce Sites Dynamic Yield, the Experience Optimization Platform, announced the launch of its new SAP Commerce Integration. Led by Portaltech Reply, the leading partner for SAP Customer Experience solutions and personalization, the integration enables quick and easy deployment of Dynamic Yield’s entire personalization suite on any SAP Commerce site. Oftentimes, one of the main challenges holding organizations back from implementing personalization…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Hootsuite (Social Media Marketing), Optimove (Experience Optimization), Outreach (Sales Enablement), Sprinklr (Customer Experience), and BigCommerce (E-commerce). Hootsuite Helps Customers Light Up Their Insta Lives Hootsuite unveiled a host of new Instagram functionalities in 2020—here’s how they can transform your Social Media Strategy in 2021. With more than half a billion active…

Dynamic Yield Named a “Strong Performer” in Experience Optimization Platform Industry Report

Dynamic Yield, a leading Experience Optimization platform, announced it has been named a Strong Performer by leading global research and advisory firm Forrester Research, Inc. in its report “The Forrester Wave™: Experience Optimization Platforms Q4 2020,” which was published today. The company was among 10 top experience optimization platform (EOP) providers selected to be evaluated in the report. Marketing Technology News: Mediavine Expands Access to Contextual Ad Targeting Using GumGum’s Verity Artificial Intelligence…

Kameleoon Included as New Entrant in Experience Optimization Platform Evaluation

Kameleoon, the leading web and full stack experimentation and personalization platform, announced that it has been included for the first time in “The Forrester Wave: Experience Optimization Platforms Q4 2020”. In this evaluation, Kameleoon’s top scores were in the criteria of performance, platform integration, execution roadmap, and experience optimization technique innovation. Forrester Research Inc., selected and evaluated the 10 most significant providers specializing in experience optimization for this report. “The…

Dynamic Yield Launches eCommerce Benchmarks

Dynamic Yield, the Experience Optimization platform, announced the release of eCommerce Benchmarks – a new free tool enabling marketers to compare their conversion KPIs with aggregated anonymized industry data from other companies. This tool provides brands with valuable context, helping them set meaningful targets, gain insights into trends occurring across their industry, and find out how their metrics outperform or underperform in comparison. The benchmarking data, which is based on more than 200M monthly unique users…

Dynamic Yield and e-Spirit Expand Partnership

Dynamic Yield, the Experience Optimization Platform, and e-Spirit, maker of the industry-leading FirstSpirit DXP (digital experience platform) and hybrid headless CMS, announced an expansion of their strategic partnership that will allow brands greater access to the creation of personalized digital experiences at scale. In 2017 e-Spirit integrated Dynamic Yield’s personalization technology into the FirstSpirit DXP architecture, white labeling the solution as the Intelligence Content Engine. This deep integration has enabled…

Episerver to Acquire Optimizely, the World’s Leading Experience Optimization Platform

Combination creates ultimate system of differentiation for companies to compete and win in the digital-first economy Episerver, a leader in the Gartner Magic Quadrant for Digital Experience Platforms, announced that it has entered into a definitive agreement to acquire Optimizely, the leader in experimentation and optimization. This combination creates the most advanced digital experience platform to optimize every customer touchpoint across the entire user journey. "For nearly three decades, Episerver has helped…

Adobe Introduces Adobe Experience Manager as a Cloud Service

Adobe has unveiled Adobe Experience Manager as a Cloud Service, part of Adobe Experience Cloud. The company said its cloud-native solution for digital experience management brings together rich out-of-box capabilities and content customization options that marketers and developers demand, combined with SaaS-like agility. Brands can onboard and access the application in minutes, and go live with dynamic and personalized content and experiences in just a few weeks, not months as is industry standard. In the experience…