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Facebook ads

Ways To Optimize Your Facebook Ads Cost During COVID-19

Advertising trends in today’s world are changing at a very rapid rate. No matter you’re promoting a mobile application or a game, you have to look for a lot of factors before making a perfect strategy. A good advertising plan can not only save you a lot of money, but it can also bring a high return on investment. Thus we can say that an advertisement plan requires the same amount of effort and attention as the development process itself. Understanding Facebook Ads: Advertising on different channels requires a deep level of…

Facebook Ads Versus Facebook Boost: The Marketer’s Guide

Though it’s hard to keep up with Facebook’s constantly changing algorithm that determines how and why content shows up in users’ feeds, the social media giant remains the go-to platform for multi-location businesses to connect with customers on the local level. And why not? Facebook’s family of services (Facebook, WhatsApp, Instagram, and Messenger) boasts a whopping 2.45 billion-plus worldwide active users. An estimated 79 percent of the US population is on Facebook—74 percent of those log in every day, and two out of…

How to Use Chat Marketing for the Holidays

With pumpkin spice and everything nice in full effect, it’s hard not to think about the holiday season. And with Halloween just around the corner, the holidays will creep up right before our eyes — and EVERYTHING will be about Holiday Marketing Campaigns. ?‍♀️ With all the ads, emails, commercials, songs, and more, it might seem out of control. However, when done smart, a seasonal Marketing campaign can actually be effective — even memorable. This holiday season, branch out of your normal Marketing efforts. From automated…

MuteSix Announces The Facebook Ads Masterclass, An Advanced Digital Advertising Course to Scale your E-commerce Store

Launching September 26, the new course will empower participants to create paid social cash flow, find new profitable customers, and scale e-commerce businesses MuteSix, an iProspect Company and a full-funnel digital and creative agency, has announced its Facebook Ads Masterclass, launching on September 26, 2019. Geared towards e-commerce professionals, business owners, and marketers, the online class looks to highlight advanced strategies to create affordable and ROI-positive ads. The exclusive creative-focused course…

Facebook Ads Have Changed Once Again – Here’s What You Need to Know

Today, Facebook supports over seven million active advertisers and is now reportedly relying on more ad spending dollars from small business accounts rather than big brands to make money. However, despite depending on small businesses’ ad revenue, the social platform is continuously changing its ad requirements — which small to mid-sized businesses don’t usually have the resources to keep up with. In fact, 39% of SMB owners say they have a limited advertising budget, and 40% said their limited time was a challenge for their…

Arcane’s Secret Weapon, Morphio, Now Available for Marketers

Morphio, the AI-driven prediction platform that was created by marketers, for marketers, has publicly launched and is now available – offering a free trial to those interested in unlocking its powers. The data analysis tool that was developed in partnership with the team at Arcane – a digital marketing agency with offices in London, Calgary, and Toronto, Canada – has been a staple of their advertising success, and it's now available for marketers everywhere. In an effort to change the face of data analysis in the digital…

RentPath Announces Social Ads Express, Rental Industry’s First And Only Hyper-Targeted And Fully Automated Facebook Program

Sophisticated and Unique Digital Marketing Solution Now Available Nationwide RentPath announced a digital marketing solution that gives property management companies (PMCs) the ability to target Facebook ads to in-market renters. By using proprietary, first-party data from its websites, Rent.com and ApartmentGuide.com, RentPath is able to provide specificity, speed and unmatched value in reaching consumers who are currently looking to rent. Recent changes by Facebook limit advertisers’ ability to target audiences, and…

Fake Artificial Intelligence (AI) Vs. Real AI: How To Tell The Difference Between The Scammers & The Real Deal

Useful AI is What the Adext AMaaS AI is Currently Achieving by Increasing Conversions Within Google AdWords + Facebook Ads Everyone knows that Artificial Intelligence (AI) is a big thing and almost every single tech company in the world seems to be riding that hype wave. Adext's CEO, Daniel Molano, points out that Artificial Intelligence is being used by more and more companies around the world and that is important to be able to differentiate whether an "AI" company is actually using real AI: "Our responsibility is to…