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Facebook Mobile Measurement Partner

Branch Announces Universal Ads and Mobile Measurement Partnership with Facebook

Branch Universal Ads Offers Mobile Marketers Visibility into Web and App Campaign Performance Across Facebook and Other Top Advertising Networks Branch, the mobile linking infrastructure for the world's leading brands, announced the immediate availability of Universal Ads. With this launch, Branch is also entering into a partnership with Facebook as a Mobile Measurement Partner (MMP). Powered by Branch's People-based Attribution engine, Universal Ads enables mobile advertisers and marketers to gain a unified view of their…