Browsing Tag

Fan Experience

A Quick Route to Added Revenue for Sports Marketers’ Playbooks

The sports industry represents the 11th largest industry in the United States with an estimated net worth of $750 billion, according to Forbes. There is no question that this industry has taken one of the hardest hits to revenue as a result of the pandemic. Forbes reports that the three major U.S. sports leagues may see sales fall by about $13 billion as teams continue to face monetary threats from empty stadiums, lack of tourism, sponsorship revenue as well as lower capacity operations. The National Football League (NFL)…

How Technology Could Help Sports Survive the Pandemic

The COVID-19 pandemic is revolutionizing business, and some industries have been more prepared for the changes than others —the sports world falls in the latter camp. The sports industry has been mind-blowingly lucrative for decades, with teams earning big bucks from ticket sales, broadcast partnerships, and licensing deals. These three revenue streams have only grown with technology’s rapidly changing evolutions. From 2011 to 2018, the global sports industry valuation grew 45%, to a whopping $471 billion in 2018, according…

Cox Business to Deliver the Ultimate Connected Fan Experience at Allegiant Stadium

Raiders fans can expect best-in-class connectivity in the 2020 opening season Cox Business announced it will provide Allegiant Stadium, future home of the Raiders in Las Vegas, with the fastest optical internet service available, ensuring visitors and staff have the bandwidth they need to stay connected – on the field and in the stands. Allegiant Stadium will be fully covered by 1,700 managed Wi-Fi access points and underpinned by redundant 40-gigabit optical internet…

Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media…

The population of Spain is 47 million. The population of Argentina is 45 million. The number of followers on FC Barcelona's Instagram handle: 80 million and above. Interesting isn't it! It was a special Thanksgiving Sunday that we will remember for more than one sporting reason. First, 2019 Formula One (F1) season came to an end at Abu Dhabi with Brit Lewis Hamilton signing off the year with another win. And, second, the Spanish soccer giant, FC Barcelona had a ball yesterday, routing La Liga rivals Atlético de…

Three More Years: Sports Interactive Extends Partnership with Bidstack Until 2022

Bidstack, the in-game advertising platform, and Sports Interactive, Sega’s world leading developer of football management simulations, have extended their multi-year partnership by a further three years; giving Bidstack exclusive rights to serve native in-game ads to the advertising inventory within Football Manager. The extension follows the success of serving relevant native in-game ads in Sports Interactive’s Football Manager 2018 and Football Manager 2019 titles, in a non intrusive, fully immersive way that does not…

Deltatre Powers Next-Gen Fan Experience for CAF

New CMS Behind the Total Africa Cup of Nations (Afcon) Website and Apps Enables Confederation to Better Engage Fans Across the Region Deltatre, the global sports media technology provider, announced that its Forge platform was selected by the Confederation of African Football (CAF) to power its digital properties, in a move that will enable the body to more effectively distribute content and future-proof its fan engagement strategy. CAF selected Forge, Deltatre’s sport-focused content management system powering many of…

Live Nation Unveils Augmented Reality Products Elevating The Fan Experience

Hyundai to promote its all-new 2020 Sonata at Music Midtown festival with Live Nation's AR experiences At the Cannes Lions International Festival of Creativity, Live Nation, the world's leading live entertainment company, unveiled a suite of customizable augmented reality products, unlocking more immersive ways for fans to connect with artists and brands at live music events across the globe. This September, at the 25th annual Music Midtown festival, Hyundai will be the first…