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Just a few quarters ago, businesses were focused on growth above all else, increasing their demand budgets in order to meet customer acquisition costs. However, with the current economic climate, profitability has become a more important…
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Social messaging has become a standard for customer engagement. In fact, it’s hugely popular among consumers, especially those 45 and under. Verint’s State of Digital CX report found that half of all young consumers engage with…
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Pinterest, which was once an underrated social media platform, has grown into a social media giant. Dive in to know how it became one of the web’s next big thing: Ben Silbermann, the man behind Pinterest, is the visionary founder of this…
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With two consecutive quarters of negative growth, we are, by definition, in a recession. The next question is, will it be mild or severe? While the signs currently point to a mild recession and a “soft landing,” which is the ideal outcome,…
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As we enter into 2023, ChatGPT is everywhere and huge questions are emerging about the impact that ChatGPT and AI as a whole will have on our lives. Marketing professionals have their own questions and those in the SEO and content spaces…
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Mobile app marketing, as the name suggests, is a kind of marketing channel backed by the help of a mobile app. From app store optimization to in-app advertisements, mobile app marketing aims to increase user engagement both inside and…
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Gone are the days when household name brands could easily convince consumers to repeat purchases or buy more frequently. Consumer behavior has abruptly shifted within the last couple of years and as a result, brands (especially legacy ones)…
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Were you aware that brands tend to lose around 25% of their mailing list every year, and a significant percentage of customers, ranging from 25% to 50%, become inactive? Although customer turnover is a natural part of the marketing cycle,…
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Influencer marketing has now cemented its place in brands’ digital marketing budgets. Having moved beyond the test and learn phase, brands now have first hand proof of its efficacy in engaging audiences and promoting authenticity and trust.…
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Every marketer must evolve with the evolving SEO landscape. That said, It isn’t an easy feat!! Before we tell you how you can SEO-optimize your content, here are some challenges to anticipate while implementing your SEO game plan. 1.…
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***reader disclaimer: Schlesinger Group recently re-branded to Sago through March,2023 Get creative and take more educated risks with your marketing strategy Marketers are ready to take more risks and ramp up creativity in 2023,…
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There couldn’t be more exciting time than this to indulge in the out-of-home advertising field. OOH campaigns have stayed in constant demand over the past few years. As we glide into the next decade, the industry manifests immense…
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Streaming platforms are setting the standard for organizations looking to up their personalization game Several years ago, The New York Times published an article shining a light on a major challenge that is also a stark reality for the…
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In order to reach the right audience with the right content at the right time, paid media has become one of the crucial marketing aspects today. Optimization tools are getting more and more advanced as everyone’s craving the best ROI from…
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In the current era, many marketing tools are powered by AI, which poses a challenge for marketers due to the potential for unintentional algorithmic bias that can impact platforms. These biases can be difficult to detect and resolve, as…
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The term ‘digital transformation’ is frequently used to describe large technology shifts over time, but it’s a bit of a misnomer. The only true digital transformation since the 1990s was when the web became widely available to the public…
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It is no surprise that businesses of all sizes are getting more careful about where they spend their advertising dollars. The pandemic has taken its fair share of casualties but also opened untapped opportunities for businesses who are wise…
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Programmatic advertising is more than a buzzword in the marketing and advertising industry and knowing what exactly it does and how it differs from display marketing is very important. Programmatic advertising is poised for continued…
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Let’s admit that one of the major challenges faced by organizations is the instability of demand. After all, the buyer regularly changes their mind. Like everything else, this has an impact on business. The effect of social media…
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The digital shelf has evolved to become a mainstay in online shopping and e-commerce. Recognizing consumers’ desires for more flexibility when they shop, retailers have increased their investment in this strategy. The surging digital shelf…
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