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Fiksu

Why Do we Need CTV Demand Side Platform (DSP)?

55.1 million users are expected to cut cords by 2022 which opens new doors for advertisers. According to Steelhouse's forecasts, ad spend on CTV will hit $20 billion this year. Now, the task for advertisers is to start a conversation with viewers on CTV. But how? The answer lies in three letters: DSP. An Ideal DSP for CTV A demand-side platform is arguably one of the most complete solutions to buy traffic on CTV for both direct advertisers and agencies for its safety, transparency, and reliability. The trick is to choose…

Exclusive Traffic Opportunities: BidMind by Fiksu to Partner with TheViewPoint

BidMind by Fiksu, a self-serve CTV advertising platform, has announced a partnership with TheViewPoint, an ad monetization platform for CTV and OTT publishers and broadcasters, to expand its presence in the digital media buying market. Through this strategic alliance, BidMind by Fiksu will obtain premium access to the exclusive partner’s inventory of TheViewPoint. The cooperation gives the company’s clients a lucrative opportunity to broaden the outreach and target the relevant audience through holistic ad display based…

Fiksu DSP Launches BidMind, a CTV Advertising Platform

Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry's largest proprietary datasets with powerful optimization and segmentation tools helping performance-driven marketers target specific audiences more likely to engage with their product on mobile or the web. BidMind represents an evolution of these algorithms applied in the CTV environment. Marketing Technology News: Signavio Selects…