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Fireside Chat

Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI

Brandon Logsdon talks about how PDI is committed to community partnerships   How was this partnership established? The National Association of Convenience Stores (NACS) is always looking for ways to proactively address the needs of the convenience and fuel retail and supplier industry. Training and nurturing the next generation of industry leaders and visionaries is part of that need. When the opportunity came up to partner with the Massachusetts Institute of Technology’s (MIT) Sloan School of Management, NACS turned…

Fireside Chat with Mike Davie, CEO at Quadrant

Mike Davie talks about why must marketers be educated about the Data Economy Tell us about your role and journey into Marketing Technology. How did you arrive at Quadrant? While studying for my Master’s of Computer Information Systems at Boston University, I realized the potential for building a better system for data producers, vendors, and buyers. I was one of the first public beta users of Amazon Kinesis, an early project to collect, process and analyze real-time streaming data, and I have been focused on…

Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce

Mitch Ratcliffe talks about how Sales Professionals should train themselves to master MarTech skills Know My Team Which personality trait has helped you excel as a Marketer? Skepticism is essential for a good marketer. While they need to believe what they are communicating on behalf of a client, marketers cannot be too accepting of the assumptions a client brings to customer engagements. If we don’t apply active and constructive skepticism about client assumptions, agencies reinforce the client’s worst decisions.…

Fireside Chat with James Ontra, Co-Founder at Shufflrr

James Ontra tells how Shufflrr makes the entire Presentation process more efficient for large organization. What is Presentation Management and how does Shufflrr solve for it? Presentation Management is the practice of putting a strategy around the creation, distribution, updating, and publishing of presentations across the entire enterprise. Businesses use presentations everyday as strategic communications that drive action - weather that is to make a sale, offer input, or force a decision - but few organizations…