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Lost and Found: YouGov Survey Finds Large Ecosystem of Consumers Who Use Ad Blockers But Allow Certain Ads

Eyeo Commissioned Yougov to Run a Survey; Finds Users Understand That Ad Filtering Keeps Free Content Available on the Internet eyeo, makers of Adblock Plus, Flattr and Trusted News, announced the results of a US Ad Blocking Usage Report survey conducted by YouGov that finds a forgotten ecosystem of ad block users exists who actually view specific ads they feel are acceptable. This large segment of consumers (officially described as those that filter ads vs. blocking all ads), previously considered by publishers to be…

When It Comes to Advertising, Online Users Get It; Just Let Them Stay in the Driver’s Seat

80 Percent of British Online Users Recognize the Role Advertising Plays in Keeping the Internet Free, Says New Research from Eyeo The importance of advertising to a free internet cannot be overstated. New research from YouGov, commissioned by eyeo, makers of Adblock Plus, Flattr and Trusted News, confirms that this sentiment is recognized among 80 percent of online users within Great Britain. The research also indicates that users demand control of their online experience and expect a transparent value exchange on…