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Fluent

Fluent Partners with Zendesk to Enhance Consumer Experience

Fluent, Inc., a leading performance marketing company, today announced it has partnered with Zendesk, Inc. a service-first customer relationship management (CRM) company, to enhance its customer support services. This move further signifies Fluent’s dedication to creating seamless digital experiences that empower consumers to engage with the products and services that enrich their lives. Collecting first-party, self-declared data across its proprietary media properties, Fluent helps advertisers deliver relevant offers to…

Fluent, Inc. Announces Acquisition of 50% Stake in Winopoly, LLC

Fluent, Inc., a leading performance marketing company, announced that it has acquired a 50% stake in Winopoly, LLC, a marketplace matching consumers to brands through rewarded content and interactive experiences. This strategic investment will bolster Fluent’s ability to provide end-to-end customer acquisition solutions to a growing roster of top brands. Marketing Technology News: PPT Solutions Announces Kathryn Martin as New Vice President of Human Resources and General Counsel “We are thrilled to welcome Luciano…

Fluent, Inc. Announces Signing of Definitive Agreement to Acquire AdParlor

The acquisition will expand Fluent’s Managed Media Buying, Creative Services, and Campaign Execution Platform Fluent, Inc., a leading data-driven performance marketing company announced the signing of a definitive agreement to acquire substantially all of the assets of AdParlor Holdings, Inc. and certain of its subsidiaries (collectively, “AdParlor”), a digital advertising solution for social media buying. “I am thrilled to welcome Evan Conway and the AdParlor team,” said Ryan Schulke, CEO of Fluent. “The combination of…

Fluent, Inc. Appoints Dan Hall as Chief Technology Officer

Performance Marketing Company Continues to Strengthen Leadership Team with Former Infogroup Executive Fluent, Inc., a leading data-driven performance marketing company, announced the appointment of Dan Hall as its chief technology officer to help the Company continue to scale its business. In this role, Mr. Hall will support the Company’s continued focus on diversification of its products and driving best in class services for its clients. Additionally, he will help Fluent build a scalable infrastructure to support its…

Fluent, Inc. Appoints Andrea Haldeman as Senior Vice President of Sales

Fluent, Inc., a leading data-driven performance marketing company, announced that the Company has appointed Andrea Haldeman as Senior Vice President of Sales, effective immediately.  In this role, Haldeman will build and drive Fluent’s global sales strategies, client engagements and sales performance across all of Fluent clients, solutions and services. “We are delighted to welcome Andrea to the Fluent team.  Her broad sales and client capabilities will propel Fluent to continued success across the client experience and…

Fluent, Inc. Joins the ANA Council for Data Integrity & IAB’s Data Transparency Standards Group

Fluent, Inc., a leading data-driven performance marketing company, announced that it has joined the ANA Council for Data Integrity and IAB’s Data Transparency Standards Group. Brian Hogan, President of Fluent Health, has joined these organizations leading the charge on data transparency on Fluent’s behalf.  With Fluent’s unique first-party data asset, Hogan will bring Fluent’s thought leadership to these organizations with the goal of providing transparency for brands and advertisers. “Providing more transparency to…

Fluent Named Marketing EDGE’s 2018 Corporate Disruptor

Marketing EDGE Recognizes Fluent for Paving a New Frontier in Marketing Fluent Inc., a leading data-driven performance marketing company, recently announced that the company will receive Marketing EDGE’s 2018 Corporate Disruptor Award. Matthew Conlin, Fluent’s President, will accept the award on the company’s behalf at Marketing EDGE’s 2018 awards ceremony in New York City on June 5. “We are honored to be the recipient of this year’s Corporate Disruptor Award,” said Conlin, adding, “Since its inception, Fluent has…

Fluent, Inc. Taps Katherine Rae to Lead People Strategy

Former Sprinklr HR Business Partner will head up Human Resources as the Company Continues to Expand In this role, Rae will oversee all areas of the HR function, including Talent Acquisition, Recruitment, Diversity and Inclusion, and Employee Engagement as the Company executes on its aggressive growth strategy. "We are delighted to welcome Katherine to the Fluent team," said Don Patrick, Fluent's COO. "Katherine's outstanding record of accomplishments is an immeasurable asset that will help to drive our talent strategy,…

Cogint Inc Announces Corporate Name Change to Fluent Inc

Cogint Inc, a leading data-driven marketing services firm uniquely built on a pay-for-performance model, today announced it will change its name to Fluent Inc. This rebranding is the culmination of recent strategic changes at the company, including the successful spin-off of Red Violet, the appointment of former Merkle COO, Don Patrick to its Executive team and the appointment of former Epsilon CEO, Andy Frawley, to its board of directors. As part of the name change, the Company will continue to be publicly traded on the…