Browsing Tag

focusvision

Executive Leadership Team Finalized at Confirmit and FocusVision

The newly merged businesses of Confirmit and FocusVision, two of the world's leading research technology companies, have finalized the Executive Leadership Team with the appointments of Henry Harbury, Torbjörn Andersson, and Peter Myklebust. Henry Harbury appointed as Chief Product Officer, comments: "We are creating something new from two great businesses. Together we will breathe life into data and help our customers take meaningful action as a result of the insights generated through our comprehensive platform, making…

Confirmit Named CUSTOMER Magazine Product of the Year Award Winner for Fifth Consecutive Year

Confirmit, a leading provider of solutions that enable Market Research, Customer Experience and Employee Engagement teams to turn insights into stories that fuel action, announced today that TMC has named Confirmit's Digital Feedback solution as a 2021 CUSTOMER Product of the Year Award winner. Marketing Technology News: Microsoft Releases Findings And Considerations From One Year Of Remote Work In Work Trend Index The CUSTOMER Product of the Year Awards recognizes innovative vendors and products which enable their…

Confirmit and FocusVision Announce Completion of Merger

Two of the world’s leading research technology companies – Confirmit and FocusVision – have successfully completed their merger. The deal closed in quarter one, ahead of the anticipated timeline. Kyle Ferguson, who has been appointed Chief Executive Officer of the combined business said: “I am delighted to be able to confirm the successful merger of Confirmit and FocusVision. What started as an aspiration has become a reality. The coming together of two great companies to create a world class business that will reinvent…

Confirmit Announces Intention to Merge with FocusVision

Confirmit, a leading provider of solutions that enable Market Research, Customer Experience and Employee Engagement teams to turn insights into stories that fuel action, announced its intention to merge with FocusVision, a leading provider of customer insights technology. The merger is conditioned on receipt of regulatory approvals and is expected to close in the second quarter of 2021. Marketing Technology News: Verint Expands Customer Engagement Market Leadership in Asia Pacific The merger harnesses the scale and…

FocusVision Announces New Chief Product and Technology Officer Henry Harbury

Seasoned technology veteran to lead innovation on industry-leading insights technology FocusVision, the leading provider of comprehensive survey and customer insights software solutions that enables brands to understand their customers’ truth, announced that Henry Harbury, Ph.D., has joined the company as Chief Product and Technology Officer. Harbury will drive strategic, cross-company product and technology innovation designed to advance the Company’s flagship insights solutions. Marketing Technology News: TA Digital…

New Research Reveals That Understanding Customer Emotions is a Key Driver of Business Predictability for Brands

Study commissioned by FocusVision shows feeling is 1.5x more impactful in influencing purchasing decision and brand loyalty than any other factor Launching, a Forrester Consulting research study commissioned by the leading provider of customer insights technology, FocusVision, investigates the motivations underlying customer decision-making. The study, How Customers Think, Feel, And Act: The Paradigm Of Business Outcomes, identified that the way customers think and feel about a brand predicts why they act, empowering brands…

New Research Reveals That Understanding Customer Emotions is a Key Driver of Business Predictability for Brands

Study Commissioned by Focusvision Shows Feeling Is 1.5x More Impactful in Influencing Purchasing Decision and Brand Loyalty Than Any Other Factor A Forrester Consulting research study commissioned by the leading provider of customer insights technology, FocusVision, investigates the motivations underlying customer decision-making. The study, How Customers Think, Feel, And Act: The Paradigm Of Business Outcomes, identified that the way customers think and feel about a brand predicts why they act, empowering brands to…

FocusVision and InnerView Group Partner on New Research Study That Finds Brand Message Dilution Costs Companies $10 Million or More Per Year

Fifty-Nine Percent of Respondents Agree That Their Brand Story is Being Diluted Before Reaching Buyers Launching, a research study authored by leading provider of customer insights technology, FocusVision and strategic marketing firm, InnerView Group, highlights the high cost to businesses when there is inconsistency between marketing messaging and its front-line employees. In 2018, companies were on pace to devote $207 billion to marketing and advertising in the US, an increase of 5.2% over 2017 (MANGA, 2018). But when…

Interview with Dawn Colossi, Chief Marketing Officer, FocusVision

"I use data to validate and prove what it is I’m trying to accomplish — people will argue against opinion, but it’s hard to argue against data." Tell us about your role and journey into technology. What made you join FocusVision? My move to technology happened at the very beginning of my career, basically by accident. Right out of college, I was working at McCall’s Magazine as an editorial assistant and, to be honest, was a bit bored. A colleague went on an interview at Ziff Davis, the biggest technology publisher at the…

Three Tips for New CMOs Navigating the Digital Age

Everything I read states that the average lifespan of a CMO is anywhere between 2.5 to 3.5 years. As a senior marketer, I’ve worked with many CMOs, and, I believe this short-lived tenure is attributed in part to a disconnect between what the CMO thinks the role of marketing is versus what other executives expect from a marketing department. Traditionally, in the B2B world, we’ve been pushed to focus on finding leads, but my experience has taught me that hitting a lead goal could have zero-impact on the business and it’s more…

MarTech Breakthrough Announces Inaugural MarTech Breakthrough Award Winners

Program Recognizes Top Marketing, Ad and Sales Technology Companies and Solutions MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry, announced the winners of the inaugural MarTech Breakthrough Awards program. The winning MarTech Breakthrough selections showcase marketing technologies and companies that have both succeeded in pushing ingenuity and exemplifying the best in MarTech solutions across the globe.…

FocusVision Wins Award for Outstanding Innovation for Customer Experience Management

Martech Breakthrough Awards Names Research Technology Leader Inaugural Winner in 2018 Show MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry , announced that FocusVision, a full-spectrum insights and analytics technology solutions provider, has won the 2018 MarTech Breakthrough Award for outstanding innovation in customer experience management. “FocusVision already has a stellar reputation for its market-leading…

Harnessing the Power of Small Data to Build a Better Customer Experience

In 2017, IBM estimated we create 2.5 quintillion bytes of data every day. As this number continues to grow exponentially, so does the very common misconception that larger quantities of data equate to a deeper understanding of people. It’s an idea present across every industry and sector, largely addressed under the guise of "big data." The reality for most companies--and one especially true for marketers--is that most of the "big data" that decision makers have access to isn't all the information needed to make accurate…