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MarTech Interview with Oscar Macia, CEO and Co-Founder, ForceManager

"One of the issues plaguing traditional CRMs is their low user adoption rates by field sales reps, with a knock-on effect that managers have little valuable data to work with." Tell us about your role and journey into technology. How did you start ForceManager? My background is in sales, so the journey to entrepreneurship comes from my own journey and difficulties in the field of managing sales reps and striving to meet sales targets. I realized that my sales reps weren’t reporting relevant data and that consequently, we…

How AI Empowers Sales Teams to Thrive in the Field

Sales teams have traditionally relied on old school methods like pen and paper and end-of-the-week feedback sessions to document client visits and report important insights to managers. However, the digital era is changing the way people work and what they most value: time. According to a recent report on what millennials in the tech sector want from an employer, over 45% of respondents expect  digitization and connectivity will set the pace with more people opting for flexible working hours and workplace structures. In…