forrester

Rethinking familiar approaches to selling and building anew will be critical to the B2B revenue engine To help B2B marketing, sales, and product leaders align priorities amid unpredictable market conditions, Forrester released Planning Assumptions 2021. As B2B executives build their annual plans for 2021, Forrester's SiriusDecisions Planning Assumptions will help leaders uncover key trends to prioritize their resources and investments in the year ahead. Marketing Technology News: Click4Advisor Launches Browser-based…

With FeedbackNow, leading brands gain critical in-the-moment consumer feedback safely to manage customer sentiment Forrester unveiled the touchless version of FeedbackNow, a real-time customer experience (CX) data collection solution at the point of experience to ensure the safety of customers and employees. As businesses reopen and travel becomes normal again, consumers expect safety, comfort, and control of their environment and in how they interact with brands. With cleanliness and hygiene being top of mind for…

XANT, the leading Enterprise Sales Engagement Platform, was recognized in the recent Forrester Wave™: Sales Engagement, Q3 2020 report with the highest scores in the AI and automation criteria. XANT also received the highest possible score in the category vision criteria which reflects XANT's strong point of view on revenue generation and differentiated approach. The report gave XANT the highest possible score in eleven other criteria, including CRM integration, email/calendaring integration, dialer integration,…

Changes in customers' expectations, digital experiences, work, technology, and business resiliency will alter business permanently According to Forrester, the lasting global impact of COVID-19 will usher in five macro shifts that will permanently alter business and technology. A new report, "The New, Unstable Normal: How COVID-19 Will Change Business And Technology Forever," describes how, despite modern healthcare and the implementation of extensive pandemic management protocols (PMPs), the effects of COVID-19 will…

Leading data and digital media consultancy MightyHive announced the launch of its global data practice to help organizations better understand their customers and make informed decisions across their businesses with machine-learning (ML) technologies that drive the effective and sustainable use of connected first-party data and analytics. Eighty-seven percent of marketers consider data their organizations’ most underutilized asset, yet according to Forrester, more than half of marketers still feel overwhelmed by the…

27% Of Brands And Nine Industries Achieved Significantly Higher Scores; CX Differentiation Is The Key To Post-Pandemic Success According to Forrester's US 2020 Customer Experience Index (CX Index™) rankings, 27% of brands improved their CX Index scores over the past year, a significant jump compared to previous years marked by minimal gains. Factors contributing to the increase in scores this year include CX professionals prioritizing high-impact projects, securing executive buy-in, evangelizing CX projects across the…

New Research To Be Unveiled At CX North America 2020 Will Help Organizations Recalibrate Customer Experience To Address Changing Customer Needs Unprecedented levels of market uncertainty paired with new guidelines on how to serve customers during the pandemic are forcing brands to reimagine their interactions with customers. Aspects of customer experience (CX) that were integral to a brand experience before the pandemic are no longer valid and need to be revisited. To help brands transform their customer experiences to…

Independent research firm report states that 6sense “leads the pack with an expanding set of robust capabilities” 6sense, the leading Account Engagement Platform, announced that independent research firm Forrester cited 6sense as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report. In this evaluation, 6sense received the highest score in the current offering category as well as the highest score possible in the strategy category. 6sense was rated as differentiated in the account selection, design and…

Environmental factors are forcing a reliance on digital interactions, with 42% of B2B purchases now being made online Rapidly evolving environmental factors due to the coronavirus pandemic are driving profound changes in the behaviors of B2B buyers. This poses a risk to all B2B organizations unless they adapt quickly and pivot their strategy to be more customer-centric and digital. To lead by example, Forrester transformed its flagship Summit 2020 into a four-day virtual event, which concluded earlier today. Attendance…

As many countries enter phase three of the coronavirus, pandemic management protocols (PMPs) will define how we work, travel, congregate, and connect as a society According to Forrester, many countries across North America and Europe are entering phase three (management) of the coronavirus pandemic, expected to last from mid-May through the end of the year 2020 and into the year 2021. During this phase, pandemic management protocols (PMPs) — ways of working, traveling, socially congregating, and connecting — will have to…

ServiceNow scored highest in the strategy category and end-user experience criterion, recognized for driving user adoption and engagement and helping customer build GRC strategies ServiceNow the leading digital workflow company making work, work better for people has been named a leader in The Forrester Wave™: Governance, Risk, And Compliance Platforms, Q1 2020. According to the report, ServiceNow “takes an active role in helping customers build a GRC strategy...” Marketing Technology News: Domain, Oroton, Vend, Yellow…

Thunderhead, the global leader in enterprise technology for customer engagement and journey orchestration, announced , at the Constellation Ambient Experience Summit (#AXS2020), the impending launch of a new suite of journey-based AI capabilities named ThunderBay. Speaking at the event, Thunderhead’s Chief Product Officer, Ray Gerber, revealed that over the past three years the company has been investing heavily in its AI strategy and has developed a new set of ground-breaking journey and customer behavior analytics for…

Recent Core Product Release V51 and Life Sciences Solution Drive Market Momentum AODocs, the only business process platform tightly integrated with Google Drive, announced strong 2019 growth figures driven by increased customer demand and its market-differentiating technology and talent. The company announced annual bookings growth of 82% year on year, making it one of the fastest-growing content services platform (CSP) vendors in 2019. “We see 2019 as the year AODocs came of age and made a name for itself as an…

Report: “InMoment Is a Good Fit for Buyers Looking for an Innovative and Strong Partner That Focuses on Both Technology and Services” InMoment, the leading provider of Experience Intelligence (XI), was named a Leader by independent research firm Forrester in a new report: The Forrester Wave™ Customer Feedback Management Platforms (CFM), Q1 2020. “The strategic and deliberate investments we have made allow us to meet our customers where they are and uniquely drive innovation, partnership and value.” Forrester…

Clarifai, a leading AI platform provider named one of the "Leaders" in computer vision by Forrester and one of Deloitte's fastest growing companies in 2019, opened a new office in Estonia's capital city, Tallinn, on February 1st of this year. The new office in Tallinn joins Clarifai's New York headquarters, along with offices in Washington, D.C., San Francisco and a growing team of remote workers as part of the company's strategy to expand its global reach. Marketing Technology News: ConvergeOne and NICE Announce Launch…

They say that as long as you’re keeping a pulse on the latest and greatest Marketing trends, you won't fall behind. But, even that can be a job in and of itself. Luckily, the 6sense team has made it easy for you. If you missed the first half of our top trends of 2020, be sure to go back and read part 1. If you’re up to speed, here are five of the trends our team sees leading the Marketing industry in 2020: 1. A New Level Of Prospect Personalization When you talk about personalization, it's no longer just the things you…

In today’s world, connected, consistent and differentiated experiences are born from closely aligned Marketing functions and technology teams. The collaborative relationship between a CMO and a CIO is crucial and has increasingly become a hot topic. Forrester recently stated that a CMO’s collaboration with a CIO is one of the four essential steps for a CMO planning their marketing evolution. While, according to ‘2019 State of the CIO’ research, 55% of CIOs are spending more time learning about customer needs as a way to…

It’s a question being increasingly explored in classrooms, newsrooms, boardrooms and living rooms. How will Artificial Intelligence impact the future of work and commerce? There is certainly no shortage of statistics or speculation on the subject. But perhaps someone should ask Alexa. Smart speakers and intelligent virtual assistants have already had a significant impact on consumer culture, driving a preference for screenless, more natural interactions with brands. The latest research shows that Voice-driven self-service…

The adoption of Marketing Automation technologies continues to be one of the fastest-growing Marketing trends today. In fact, according to a 2018 Forrester report, global Marketing Automation spend will reach $25.1 billion by 2023 – nearly double the amount spent in 2017. With this Marketing Automation technology, growth comes an increased need for a steady flow of customer data. Without this data, Marketing organizations struggle to deliver on initiatives related to e-commerce, lead generation/nurturing, accumulating…

Forrester's 2019 UK Customer Experience Index finds that even the top performing brands in the UK are not real CX leaders; To stand out from competitors, brands must focus on emotions to build loyalty  Forrester's 2019 UK Customer Experience Index (CX Index™ ), released at the Forrester CX Forum in London revealed that overall customer experience has improved in the UK. Four out of the five industry front-runners are the same as last year, although none saw a significant increase in score. An analysis of the UK results also…