forrester

SaaS solutions provider Wedia has been listed in Forrester's Now Tech: Digital Asset Management for Customer Experience, Q2 2021 report. Wedia has been listed in the report "Now Tech: Digital Asset Management for Customer Experience, Q2 2021" by leading global market research company, Forrester. Digital Asset Management platforms provide companies with a central hub for their rich media content, making it easier to create, manage, share and reuse digital assets. Marketing Technology News: Noble Digital Commerce…

McCormick brings market expertise to drive growth and product innovation Contentsquare, the leader in digital experience analytics, today announced the appointment of James McCormick to Vice President of Product Marketing and Product Strategy. Prior to joining Contentsquare, he was a principal analyst at Forrester Research since 2012. McCormick will report to Chief Product Officer Lucie Buisson, and assume responsibility for Contentsquare’s product innovation to capitalize on the growing market opportunity for…

B2B buyers want digital tools supported by human sales reps, industry webinar reveals Customer experience is emerging as a top driver of growth and brand differentiation for B2B eCommerce merchants in the post-pandemic world, industry experts from eCommerce pioneer Oro conclude in a newly released webinar featuring global research and advisory leader Forrester. Enterprise buyers are increasingly expecting B2C-grade experiences across all stages of the purchasing journey, creating both challenges and opportunities for B2B…

Laserfiche — the leading SaaS provider of intelligent content management and business process automation — has been named a Strong Performer in The Forrester Wave™: Content Platforms, Q2 2021. Laserfiche was one of 14 vendors evaluated based on the strength of its strategy and current offering. Laserfiche earned the highest rating possible in the criteria of Packaged Applications, Developer Support, Content Generation Services and Execution Roadmap. According to the report, " roadmap and cloud-first product vision equip…

CobbleStone Software – a Leader in contract management software solutions according to Forrester - is pleased to announce that they have been named a winner in the Law.com Daily Report's eleventh annual "Best of" survey – published by ALM Media. CobbleStone Software – a Leader in contract management software solutions according to Forrester - is pleased to announce that they have been named a winner in the Law.com Daily Report's eleventh annual "Best of" survey – published by ALM Media. Every year, the Daily Report – a…

Analyst Firm Ranks McAfee Based on Product Offerings, Strategy, and Market Presence McAfee, the device-to-cloud cybersecurity company, today announced that market research firm Forrester recognized the company as a leader in The Forrester Wave™: Unstructured Data Security Platforms, Q2 2021 for its data protection technology, which is part of its MVISION Unified Cloud Edge (UCE) portfolio. In McAfee’s opinion, it has received the highest ranking in the report by a dedicated cybersecurity vendor. Marketing…

Total Expert, the CRM and customer engagement platform purpose-built for the financial services industry, today launched its voice of the customer module, TrueIntent, to empower financial institutions to capture zero-party data from customers, providing insight into customer needs and preferences to deliver a more authentic, relevant experience. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals To boost a personalized engagement strategy while maintaining trust, one in four CMOs will turn…

Salsify receives highest possible scores in nine criteria including governance and process support, user experience, vision, and innovation roadmap Salsify, the Commerce Experience Management platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, today announced it has been positioned as a "Leader" in The Forrester Wave™: Product Information Management, Q2 2021 written by Senior Analyst Amanda LeClair. According to The Forrester Wave™, "Salsify's vision  challenges many accepted…

Medallia Experience Cloud receives one of the highest scores in strategy and market presence categories. Medallia, Inc. (NYSE: MDLA), the global leader in customer and employee experience, today announced it has been recognized as a Leader in The Forrester Wave™: Customer Feedback Management Platforms, Q2 2021. This year's report evaluated 12 service providers based on 33 criteria. Marketing Technology News: 7th Minute Selected as NextTECHNow Partner; Launches Cloud-Based ‘Moment Marketing’ Platform…

BrandVerity, a global leader in brand safety and fraud prevention technology and services, announces its freemium solution granting affiliate marketers fundamental brand safety and fraud protection at no cost. The free-to-use protection ensures channel compliance by providing always-on search monitoring across affiliate programs. Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite With the launch of our freemium solution, BrandVerity is giving all marketers access to the gold…

Increase in complex buying scenarios and heightened focus on customer retention necessitate including existing customers in the demand mix Forrester, released the latest version of its B2B Revenue Waterfall, formerly known as the SiriusDecisions Demand Unit Waterfall®, to plan and measure progress against both net new and existing customer opportunities. Unveiled at B2B Summit North America, the updated model will help firms accelerate opportunity development and revenue growth. Using the new model, firms can drive new…

With 15 new research services, Forrester will help firms sustain and accelerate the pace of business and digital transformation post-pandemic Forrester today announced Forrester Decisions, a new customer-obsessed research product portfolio designed for leaders and their teams to shorten the distance between bold vision and superior business impact. To celebrate the milestone, Forrester CEO and Chairman George F. Colony is ringing the Nasdaq opening bell virtually and announcing the launch at Forrester's B2B Summit North…

Honorees will be recognized at Forrester's B2B Summit and will share best practices for implementing Forrester's research frameworks to improve performance Forrester, today announced that Code42 Software, Inc., Dell Technologies, and SUEZ – Water Technologies & Solutions are this year's Return on Integration (ROI) Honors winners. These organizations are being recognized for making bold decisions, aligning their revenue engine, and driving transformative initiatives using Forrester models, frameworks, and methodologies.…

Event will showcase latest research and unveil new tools to help B2B marketing, sales, and product leaders accelerate business growth Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit North America live virtual experience to be held May 3–6, 2021. For more than a decade, B2B Summit — formerly the SiriusDecisions Summit — has been a trusted resource for marketing, sales, and product leaders as they navigate unprecedented business challenges. In addition to new research being unveiled,…

True Influence, the technology leader of intent-based sales and marketing solutions, today announced the second in a series of quarterly summits, the 2021 True Influence Summit – Accelerating Revenue Through Artificial Intelligence. This virtual Summit will address the true learnings and use cases that enable machine learning to turn B2B data, marketing and sales into a revenue machine. With Artificial Intelligence (AI) already revolutionizing aspects of our daily lives, there is no doubt that machine learning is…

Vaccine passports in the workplace raise new privacy, ethical, legal, and compliance challenges that will define pandemic management plans As COVID-19 vaccine deployment and mass vaccination programs get underway, employers are at a new decision point: how to accelerate the "back to normal" without overstepping their bounds. According to Forrester, 40% of European and 30% of US employees are ready to return to the office, requiring employers to prepare for an array of new privacy, ethical, legal, and compliance challenges…

Revenue Grid unveils an innovative, seller-centric Guided Selling platform set to revolutionize B2B sales with step-by-step AI guidance for sellers ahead of the US market Revenue Grid is the first-to-market with the most comprehensive set of algorithmic Guided Selling capabilities ever in the Sales technology space as it successfully seeks to define the emerging category. The capabilities have pulled ahead of competition on a pure code basis pound for pound. Legacy companies are struggling to acquihire and code fast enough…

AppDirect, the leading subscription commerce platform company, announced that Forrester Research named AppDirect a Strong Performer in The Forrester Wave: Partner Relationship Management, Q4 2020. AppDirect received the highest scores possible in the criteria of platform governance and security; deal registration, pricing and management; and integrations with back-end systems. The Forrester report states: “AppDirect has a large degree of flexibility and customization, bulletproof security and governance, industry-leading…

Impartner, a global leading provider of channel management and Partner Relationship Management (PRM) technology, announced that Forrester has named Impartner a leader in PRM in "The Forrester Wave: Partner Relationship Management, Q4 2020."  The Forrester Wave evaluated the 14 most significant PRM providers, and Impartner received the highest possible scores in the Partner Co-selling and Co-marketing; Product Innovation Roadmap; and Supporting Products, Services, and Ecosystem categories. Marketing Technology News: PUMA…

Rethinking familiar approaches to selling and building anew will be critical to the B2B revenue engine To help B2B marketing, sales, and product leaders align priorities amid unpredictable market conditions, Forrester released Planning Assumptions 2021. As B2B executives build their annual plans for 2021, Forrester's SiriusDecisions Planning Assumptions will help leaders uncover key trends to prioritize their resources and investments in the year ahead. Marketing Technology News: Click4Advisor Launches Browser-based…