$15.4 Million Gross Revenue Generated from Deployment of Celebrus CDP A Total Economic Impact study conducted by Forrester Consulting and …
New Independent Research Study Uncovers Why Buyers Are Embracing Programmatic In-App Advertising
Buyers Cite Targeting Capabilities and Inventory Quality as the Top Criteria for Choosing Programmatic In-App Publisher Partners PubMatic, the publisher-focused …
Leadspace Sees Record Growth and Industry Recognition in 2018 as More Companies Adopt B2B Customer Data Platforms
Customer Data Platforms See Increasing Adoption in B2B Companies to Effectively Unify and Activate 1st and 3rd Party Data Across …
ON24 Launches ON24 Target, Enabling Marketers to Create and Deliver Personalized Experiences
According to Forrester, 95% of marketers agree that account-based marketing is the most effective strategy for demand generation, but it’s …
Marketers Not “Putting Their Money Where Their Mouth Is” When It Comes to Data Sharing
SEMrush Study Shows Data Heavily Siloed, Despite Claims to Prioritise Cross-Channel Strategies A September 2018 commissioned study conducted by Forrester …
Forrester To Acquire B2B Sales Research Firm, SiriusDecisions
Creates a Robust Platform Guiding Companies to Drive Growth in the Age of the Customer Forrester entered into a definitive …
Movable Ink Platform Yields 373% ROI According to Independent Total Economic Impact Study
Analysis Shows How Movable Ink’s Visual Experience Platform Substantially Boosts Email Campaign Revenues While Improving User Workflow, Productivity, and Time …
Kitewheel Positioned as a Leader in Customer Journey Visioning and Orchestration Reports by Independent Research Firm
Kitewheel Also Listed Among Six Providers in the Large Market Presence Segment for Journey Management Kitewheel, provider of the leading …
Act-On Ranked Global Leader in Marketing Lead Management
Vendor Selection Matrix Puts Act-On at Number One for Both Strategy and Execution Act-On Software, the leading Adaptive Marketing platform …
RevJet Announces Independent Research Study Uncovering the Gaps to Delivering Personalized Advertising Experiences
Study Reveals Enterprise Marketers Lack the Technology to Deliver Personalized Advertising at Scale RevJet, creator of the first comprehensive platform to …
How Customer Voices are Powering ABM Campaigns
Customers Offer Trusted Information About Buyer Value Because Business Networks Are Rich with Potential Prospects. Businesses Shouldn’t Miss the Impact …
Independent Research Firm Names DiscoverOrg a Leader in B2B Marketing Data Providers Report
B2B Sales and Marketing Data Leader Noted as Delivering “Rich Data on Buying Centers, Budgets, Projects, and Organization Charts” DiscoverOrg, …
Social Listening Leader linkfluence Acquires Scoop.it
linkfluence Also Receives $21 Million Series D Funding to Expand Their Realm in American Markets Circa.2006 till date, linkfluence’s surge …
Forrester Launches CX Certification
CX Certification Builds the Skills Required to Deliver CX Programs That Drive Growth Forrester announced the launch of its CX Certification product, …
Ansira Receives Industry Accolades Ahead of 100-Year Anniversary
Ansira Appoints New Executive Leadership, Acquires Brand Protection Agency, and Receives Recognition by Prestigious Independent Research Firm and MarTechExecs Ansira, …
Forrester Adds Muscle to its CX Delivery Capabilities with New Acquisitions
Forrester Acquired Acquisitions Build Forrester’s Real-Time CX Capability Today, Forrester announced that it has acquired FeedbackNow, a maker of physical …
Adobe Named a Leader in Customer Analytics by Independent Research Firm
Adobe Received the Highest Scores Possible in the Product Vision, Product Roadmap, Performance and Partner Ecosystem Criteria Adobe announced it …
Interview with Peter Isaacson, Chief Marketing Officer, Demandbase
"The ABM Innovation Summit is an opportunity to network and share ideas, learn from each other, but mostly importantly, grow …
UpCity To Publish Its 2018 Top Agencies List In Columbus
Leading Resource Vets Marketing Providers to Help Local Columbus Businesses Find Trusted Marketing Partners UpCity, the leading online marketplace for …
TechBytes with John Hurley, Senior Director, Product Marketing, Radius Intelligence
John Hurley Senior Director, Product Marketing, Radius Intelligence Account-Based Marketing is exploding! In 2018, B2B marketers are eager to learn the …