The adoption of Marketing Automation technologies continues to be one of the fastest-growing Marketing trends today. In fact, according to …
UK-based Brands Improving in CX Quality But There Is Stagnation At The Top
Forrester’s 2019 UK Customer Experience Index finds that even the top performing brands in the UK are not real CX …
5 Keys to Empower Your AI-Enabled ITAM Tool Decisions
Forrester predicts that this is the year organizations will lay down their pie-in-the-sky ideas about Artificial Intelligence (AI) and become …
Forrester Continues To Expand Its Learning Platform; Introduces New SiriusDecisions B2B Marketing Certification Program
Forrester announced the launch of its new SiriusDecisions B2B Marketing Certification program. The program is an eight-week, facilitated online course for B2B …
Forrester’s 2020 Martech Predictions: Employee Experience, CX Values, Dynamics and IT Agility
Today, Forrester has announced the 2020 predictions, identifying the key market dynamics that will impact companies’ growth in the coming …
Leveraging Your Finance Team for More Effective Marketing Campaigns
With Digital Marketing spend aimed to reach nearly $150 billion in the US by 2023, according to Forrester, there’s no …
Forrester Announces CX 2020 North America Forum
The Single Largest Customer Experience Event in North America to Unlock the Promise of Customer Experience Transformation Forrester announced it …
Monetate Acquired! What This Means for the Unified Cloud Commerce Industry?
Unified Commerce Cloud is a unique ecosystem. It keeps adding more and more Martech and AIOps players every year, mostly …
Gen Z Sales Teams Don’t Have Time to Stop and Sign
Maximize Sales Momentum with the Right One-Stop Sales Enablement Platform Think about that last great deal you closed — the …
Forrester Unveils FeedbackNow 2.0, A Real-Time CX Analytics Solution
Powering Customer Experience Improvements That Drive Growth Forrester released FeedbackNow 2.0, a cloud-based customer experience (CX) platform that enables companies …
Forrester’s 2019 Customer Experience Index Reveals Early Signs Of Advancement
CX performance is mostly flat but showing early signs of making gains, with leading brands relying on emotion to build …
Criteo Announces the Appointment of Geoffroy Martin as Executive Vice President and General Manager of Retail Media
Criteo, the advertising platform for the open Internet, announced the appointment of Geoffroy Martin to the role of Executive Vice …
HG Insights Partners with Forrester to Expand Worldwide Technology Adoption Coverage
Forrester Uses Technographics from HG Insights to Give Customers a More Strategic Way to Allocate Sales and Marketing Resources HG …
Why Content Creation is Nearing A Tipping Point
Content creation is nearing a point where a machine-first approach is becoming a reality. This is largely due to the …
3 Ways Mobile Technology is Changing the Brick-and-Mortar Experience
According to a study from Forrester, 86 percent of retail sales still occur at a brick-and-mortar location with approximately 53 …
Oracle Helps Sales Teams Master the New Science of Sales
New Data Science and AI Innovations Built into Oracle CX Cloud Gives Sales Teams the Data-Driven Insights Needed to Be …
Forrester Lists Salesforce as a Leader in Real-Time Interaction Management
Salesforce, the global leader in CRM, announced that Salesforce was named a leader by Forrester Research in its report, The …
Analyst Study Reveals Celebrus Enterprise CDP Helped Generate Millions in Profits for a Leading European Bank
$15.4 Million Gross Revenue Generated from Deployment of Celebrus CDP A Total Economic Impact study conducted by Forrester Consulting and …
New Independent Research Study Uncovers Why Buyers Are Embracing Programmatic In-App Advertising
Buyers Cite Targeting Capabilities and Inventory Quality as the Top Criteria for Choosing Programmatic In-App Publisher Partners PubMatic, the publisher-focused …
Leadspace Sees Record Growth and Industry Recognition in 2018 as More Companies Adopt B2B Customer Data Platforms
Customer Data Platforms See Increasing Adoption in B2B Companies to Effectively Unify and Activate 1st and 3rd Party Data Across …