SEMrush Study Shows Data Heavily Siloed, Despite Claims to Prioritise Cross-Channel Strategies A September 2018 commissioned study conducted by Forrester …
Forrester To Acquire B2B Sales Research Firm, SiriusDecisions
Creates a Robust Platform Guiding Companies to Drive Growth in the Age of the Customer Forrester entered into a definitive …
Movable Ink Platform Yields 373% ROI According to Independent Total Economic Impact Study
Analysis Shows How Movable Ink’s Visual Experience Platform Substantially Boosts Email Campaign Revenues While Improving User Workflow, Productivity, and Time …
Kitewheel Positioned as a Leader in Customer Journey Visioning and Orchestration Reports by Independent Research Firm
Kitewheel Also Listed Among Six Providers in the Large Market Presence Segment for Journey Management Kitewheel, provider of the leading …
Act-On Ranked Global Leader in Marketing Lead Management
Vendor Selection Matrix Puts Act-On at Number One for Both Strategy and Execution Act-On Software, the leading Adaptive Marketing platform …
RevJet Announces Independent Research Study Uncovering the Gaps to Delivering Personalized Advertising Experiences
Study Reveals Enterprise Marketers Lack the Technology to Deliver Personalized Advertising at Scale RevJet, creator of the first comprehensive platform to …
How Customer Voices are Powering ABM Campaigns
Customers Offer Trusted Information About Buyer Value Because Business Networks Are Rich with Potential Prospects. Businesses Shouldn’t Miss the Impact …
Independent Research Firm Names DiscoverOrg a Leader in B2B Marketing Data Providers Report
B2B Sales and Marketing Data Leader Noted as Delivering “Rich Data on Buying Centers, Budgets, Projects, and Organization Charts” DiscoverOrg, …
Social Listening Leader linkfluence Acquires Scoop.it
linkfluence Also Receives $21 Million Series D Funding to Expand Their Realm in American Markets Circa.2006 till date, linkfluence’s surge …
Forrester Launches CX Certification
CX Certification Builds the Skills Required to Deliver CX Programs That Drive Growth Forrester announced the launch of its CX Certification product, …
Ansira Receives Industry Accolades Ahead of 100-Year Anniversary
Ansira Appoints New Executive Leadership, Acquires Brand Protection Agency, and Receives Recognition by Prestigious Independent Research Firm and MarTechExecs Ansira, …
Forrester Adds Muscle to its CX Delivery Capabilities with New Acquisitions
Forrester Acquired Acquisitions Build Forrester’s Real-Time CX Capability Today, Forrester announced that it has acquired FeedbackNow, a maker of physical …
Adobe Named a Leader in Customer Analytics by Independent Research Firm
Adobe Received the Highest Scores Possible in the Product Vision, Product Roadmap, Performance and Partner Ecosystem Criteria Adobe announced it …
Interview with Peter Isaacson, Chief Marketing Officer, Demandbase
"The ABM Innovation Summit is an opportunity to network and share ideas, learn from each other, but mostly importantly, grow …
UpCity To Publish Its 2018 Top Agencies List In Columbus
Leading Resource Vets Marketing Providers to Help Local Columbus Businesses Find Trusted Marketing Partners UpCity, the leading online marketplace for …
TechBytes with John Hurley, Senior Director, Product Marketing, Radius Intelligence
John Hurley Senior Director, Product Marketing, Radius Intelligence Account-Based Marketing is exploding! In 2018, B2B marketers are eager to learn the …
Newgen Positioned as a Leader in Cloud-Based Dynamic Case Management by Forrester Research
Forrester Wave Report: Newgen Software, Leader in BPM, ECM, and CCM Platforms. Newgen Software Technologies Limited, a provider of Business …
Four Takeaways From Last Week’s Webinar World
Last week, marketers from around the world gathered at the Westin St. Francis in San Francisco’s Union Square to learn …
Demandbase’s ABM Innovation Summit 2018 to Feature Sessions by Billie Jean King, Aasif Mandvi, Adam Blitzer, And Chris Golec
Challenging The Status Quo And Getting Real-World Results Are Key Themes Of The ABM Innovation Summit 2018 You might wanna …
Forrester Releases India 2017 Customer Experience Index
Forrester’s CX Index Reveals The Companies That Are Recognized As Best In Their Industries The quality of customer experience (CX) …