CX performance is mostly flat but showing early signs of making gains, with leading brands relying on emotion to build …
Criteo Announces the Appointment of Geoffroy Martin as Executive Vice President and General Manager of Retail Media
Criteo, the advertising platform for the open Internet, announced the appointment of Geoffroy Martin to the role of Executive Vice …
HG Insights Partners with Forrester to Expand Worldwide Technology Adoption Coverage
Forrester Uses Technographics from HG Insights to Give Customers a More Strategic Way to Allocate Sales and Marketing Resources HG …
Why Content Creation is Nearing A Tipping Point
Content creation is nearing a point where a machine-first approach is becoming a reality. This is largely due to the …
3 Ways Mobile Technology is Changing the Brick-and-Mortar Experience
According to a study from Forrester, 86 percent of retail sales still occur at a brick-and-mortar location with approximately 53 …
Oracle Helps Sales Teams Master the New Science of Sales
New Data Science and AI Innovations Built into Oracle CX Cloud Gives Sales Teams the Data-Driven Insights Needed to Be …
Forrester Lists Salesforce as a Leader in Real-Time Interaction Management
Salesforce, the global leader in CRM, announced that Salesforce was named a leader by Forrester Research in its report, The …
Analyst Study Reveals Celebrus Enterprise CDP Helped Generate Millions in Profits for a Leading European Bank
$15.4 Million Gross Revenue Generated from Deployment of Celebrus CDP A Total Economic Impact study conducted by Forrester Consulting and …
New Independent Research Study Uncovers Why Buyers Are Embracing Programmatic In-App Advertising
Buyers Cite Targeting Capabilities and Inventory Quality as the Top Criteria for Choosing Programmatic In-App Publisher Partners PubMatic, the publisher-focused …
Leadspace Sees Record Growth and Industry Recognition in 2018 as More Companies Adopt B2B Customer Data Platforms
Customer Data Platforms See Increasing Adoption in B2B Companies to Effectively Unify and Activate 1st and 3rd Party Data Across …
ON24 Launches ON24 Target, Enabling Marketers to Create and Deliver Personalized Experiences
According to Forrester, 95% of marketers agree that account-based marketing is the most effective strategy for demand generation, but it’s …
Marketers Not “Putting Their Money Where Their Mouth Is” When It Comes to Data Sharing
SEMrush Study Shows Data Heavily Siloed, Despite Claims to Prioritise Cross-Channel Strategies A September 2018 commissioned study conducted by Forrester …
Forrester To Acquire B2B Sales Research Firm, SiriusDecisions
Creates a Robust Platform Guiding Companies to Drive Growth in the Age of the Customer Forrester entered into a definitive …
Movable Ink Platform Yields 373% ROI According to Independent Total Economic Impact Study
Analysis Shows How Movable Ink’s Visual Experience Platform Substantially Boosts Email Campaign Revenues While Improving User Workflow, Productivity, and Time …
Kitewheel Positioned as a Leader in Customer Journey Visioning and Orchestration Reports by Independent Research Firm
Kitewheel Also Listed Among Six Providers in the Large Market Presence Segment for Journey Management Kitewheel, provider of the leading …
Act-On Ranked Global Leader in Marketing Lead Management
Vendor Selection Matrix Puts Act-On at Number One for Both Strategy and Execution Act-On Software, the leading Adaptive Marketing platform …
RevJet Announces Independent Research Study Uncovering the Gaps to Delivering Personalized Advertising Experiences
Study Reveals Enterprise Marketers Lack the Technology to Deliver Personalized Advertising at Scale RevJet, creator of the first comprehensive platform to …
How Customer Voices are Powering ABM Campaigns
Customers Offer Trusted Information About Buyer Value Because Business Networks Are Rich with Potential Prospects. Businesses Shouldn’t Miss the Impact …
Independent Research Firm Names DiscoverOrg a Leader in B2B Marketing Data Providers Report
B2B Sales and Marketing Data Leader Noted as Delivering “Rich Data on Buying Centers, Budgets, Projects, and Organization Charts” DiscoverOrg, …
Social Listening Leader linkfluence Acquires Scoop.it
linkfluence Also Receives $21 Million Series D Funding to Expand Their Realm in American Markets Circa.2006 till date, linkfluence’s surge …