forrester

Forrester announces its global Customer Obsession Awards for two categories: Customer-Obsessed Enterprise and Customer-Obsessed Leadership. These awards will recognize organizations and senior executives, respectively, who put customers…
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In “The 2022 Digital Engagement Landscape” report, 70% of B2B buyers surveyed prefer to engage with brands through digital channels Forrester finds that post-pandemic, B2B buyers require 58% more interactions to make a purchase…
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Collaborative Work Management Leader Maintains High-growth Status, Sees Increases in New Customers, Customer Expansions, and Adoption of Key Platform Capabilities Wrike, the most powerful work management platform, reports strong growth…
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Conversational interactions offer the opportunity to flex the full powers of ABM’s personalized approach while avoiding the potentially detrimental drawbacks of digital fatigue. Conversational marketing is fast becoming a core offering for…
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Best selling author and brand leadership expert Denise Lee Yohn will keynote; the program will also include sessions from Kaiser Permanente, CDW and Grid Dynamics on October 27, 2022 Lucidworks, the leading search solutions provider,…
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Cybersecurity is the fastest growing AI software category; 72% of the global AI spend will come from the US and China Forrester forecasts that AI software will grow 50% faster than the overall software market over the next two years, with…
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Ataccama, a leading unified data management platform provider, announced it will host the Data People Summit on October 20-21, 2022 at the Fairmont Copley Plaza Hotel in Boston, Massachusetts, United States. Ataccama's in-person event will…
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Recognition comes amid rapid global expansion and new customer wins, with the company recording 3X growth over its previous year's revenue  Yellow.ai, a leading enterprise-grade Conversational AI platform trusted by 1000+ enterprises…
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Independent research firm found EcoVadis to be the best fit for companies that want to track and improve their suppliers’ ESG EcoVadis, the leading provider of globally trusted business sustainability ratings, announced the company…
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B2C marketers invited to unlock intelligent customer connections with featured speakers from Sweetwater, Forrester, Sinch, Slickdeals, Zumper, 14 West, and more Blueshift, the leading Smart Hub platform for intelligent customer engagement,…
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Independent Research Firm Analyzed the Nine Top MRM Vendors Across 33 Criteria Based on Attributes Customers Should Look for in a Provider Lytho, a creative operations platform, providing tools including creative workflow and digital asset…
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This follows OPMG and OMD being named leaders in marketing creative and content services and global media management assessments, respectively Omnicom Group announced it has been named a Leader in "The Forrester Wave™: Global Marketing…
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We witnessed the era of first-party, second-party, third-party data; now is the time for zero-party data.  With increased scrutiny from governments into tech companies’ management of users’ data, and the consequent reactions from the top…
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Creators of World's First Digital Adoption Platform See Critical Mass for DAP as Leading Research Firm Recognizes Market Category WalkMe Ltd., a leading provider of Digital Adoption Platforms (DAP), announced its inclusion in the New Tech:…
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The lean, mean performance marketing machine to target the audience that buys, identify the leads that convert and prioritize the opportunities that close. Today from the Forrester B2B Summit, Leadspace, the…
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At Forrester's B2B Summit North America, the Return on Integration Honorees will present their success stories and share how they used Forrester's research and models to drive cross-functional alignment Forrester today announced that …
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In celebration of Earth Day, Forrester announced its plan to reduce its carbon footprint by cutting its carbon emissions by more than half compared to 2019 levels by 2025. Environmental responsibility and sustainability impact the survival…
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Harvard University associate professor and author Sarah Elizabeth Lewis, AWS CMO Rachel Thornton will share leadership lessons to help B2B marketing, sales, and product leaders drive growth and innovation Forrester today announced Sarah…
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Harvard University associate professor and author Sarah Elizabeth Lewis, AWS CMO Rachel Thornton will share leadership lessons to help B2B marketing, sales, and product leaders drive growth and innovation Forrester (Nasdaq: FORR) today…
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Connecting customer journeys across digital and physical touchpoints is a priority, yet a unified approach is lacking Uberall, a global provider of hybrid customer experience (CX) solutions, released a new commissioned study from Forrester…
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