forrester

Service helps leaders anticipate and manage cybersecurity risks and deploy the right security technology to protect business reputation To help firms better prepare, anticipate emerging threats, and protect their reputation, Forrester…
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The five services for B2B marketing leaders will help them drive measurable growth, client retention, and advocacy. Forrester introduces a number of Forrester Decisions services to help B2B marketing leaders and their teams accelerate…
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Service helps leaders become future fit and use technology to drive business value, growth, and differentiation Forrester introduces Forrester Decisions for Technology Executives to help technology executives adapt quickly to changing…
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A top research firm aggregated four large MessageGears customers to create a composite organization that achieved $8.5 million in net present value over three years MessageGears, the customer marketing software company, announces the…
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Highest scores possible in fourteen out of eighteen criteria include product vision, innovation roadmap, and user experience and navigation Okta, the leading independent provider of identity, today announced that the company has been named…
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Study of 7,528 consumers reveals how online shoppers rely heavily on Q&A content when making buying decisions Question & Answer (Q&A) content on website product pages eliminates uncertainty, boosts ecommerce sales and…
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Company Earns Highest Score in the Strategy Category Braze, the comprehensive customer engagement platform, announced that Forrester Research, Inc. has recognized the company as a Leader in a new report titled "The Forrester Wave™:…
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Forrester announced the appointment of Chris Finn as chief financial officer (CFO), effective September 13, 2021. Finn joins Forrester from LogMeIn, where he led financial planning and analysis (FP&A) and procurement as vice…
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InterSystems IRIS® data platform receives highest possible score in the criteria of performance, analytics/search, and transactions InterSystems, a creative data technology provider dedicated to helping customers solve the most…
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CreatorIQ, the influencer marketing platform powering efforts for brands like AB Inbev, Disney, and Unilever, announced the addition of Bethany Ellis as Chief People Officer. In her role, the industry veteran will help manage the…
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A lot of time, money, effort and technology goes into marketing things to people. Or trying to at least. The problem is, a lot of stuff gets in the way of that ambition when it comes to programmatic advertising, which accounts for around…
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SaaS solutions provider Wedia has been listed in Forrester's Now Tech: Digital Asset Management for Customer Experience, Q2 2021 report. Wedia has been listed in the report "Now Tech: Digital Asset Management for Customer Experience, Q2…
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McCormick brings market expertise to drive growth and product innovation Contentsquare, the leader in digital experience analytics, today announced the appointment of James McCormick to Vice President of Product Marketing and Product…
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B2B buyers want digital tools supported by human sales reps, industry webinar reveals Customer experience is emerging as a top driver of growth and brand differentiation for B2B eCommerce merchants in the post-pandemic world, industry…
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Laserfiche — the leading SaaS provider of intelligent content management and business process automation — has been named a Strong Performer in The Forrester Wave™: Content Platforms, Q2 2021. Laserfiche was one of 14 vendors evaluated…
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CobbleStone Software – a Leader in contract management software solutions according to Forrester - is pleased to announce that they have been named a winner in the Law.com Daily Report's eleventh annual "Best of" survey – published by…
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Analyst Firm Ranks McAfee Based on Product Offerings, Strategy, and Market Presence McAfee, the device-to-cloud cybersecurity company, today announced that market research firm Forrester recognized the company as a leader in The…
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Total Expert, the CRM and customer engagement platform purpose-built for the financial services industry, today launched its voice of the customer module, TrueIntent, to empower financial institutions to capture zero-party data from…
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Salsify receives highest possible scores in nine criteria including governance and process support, user experience, vision, and innovation roadmap Salsify, the Commerce Experience Management platform empowering brand manufacturers,…
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Medallia Experience Cloud receives one of the highest scores in strategy and market presence categories. Medallia, Inc. (NYSE: MDLA), the global leader in customer and employee experience, today announced it has been…
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