fraud

There is little doubt that every retailer needs to be considering some kind of transformation. The UK just suffered its worst year for retail sales by some measures and the industry has been in a state of rapid evolution for years. For retailers, like H&M, with large, physical footprints, leveraging a brick-and-mortar network to better serve customers makes a lot of sense. Consumers expect to be able to buy and return items on multiple channels. They want to be able to buy what they want when they want to and on the…

Consumer data is ubiquitous in Advertising today; its role made only more vital by the digital landscape. The more we know about our potential customers, who they are, how they feel, what they think and what information they seek, the better we can engage with them. The power of data though, is directly proportional to the truth it captures. If data does not capture true insights, the campaign that follows will be misguided. For many, this has driven interest in first-party data, with an emphasis on capturing proprietary…

With the rise of advertisers moving to an in-house agency model, largely on the promise of cost reduction, a natural next step is for brands to take control of media Supply Chain investments. By reducing the number of suppliers to a preferred, qualified roster, advertisers stand to gain big savings and performance of the media. In parallel, while navigating the vetting process and negotiating preferred supply partner agreements, advertisers are able to establish standards and expectations at the source. However, as…

"CMOs are seeing a record number of users opting-in for lockscreen content, and marketing strategies in turn are including that most-often used area of a device."Tell us about your journey into technology. How did a US Marine take to entrepreneurship? I joined the Marine Corps when I was 18 because I wanted to serve and to challenge myself to grow. I got what I wanted and more through my training and my time with a light armored reconnaissance unit. Since then, I’ve always been placing myself in challenging situations…

Liz Gottbrecht VP Marketing at Mavrck Every brand needs its share of influencers, advocates, referrers, and loyalists that people trust. Mavrck, a leading all-in-one influencer marketing platform helps business find influencers and brand advocates across marketing functions to harness the power of social proof at every touchpoint in the customer journey. Liz Gottbrecht, VP Marketing at Mavrck, spoke to us about the power of influencers in B2B and their recent Facebook advertising campaigns.Tell us about your role at…

Validu Is the First and Only Compliance Tool Available That Proactively Mitigates the Risk of Expense-Account Fraud Validu has created a truly innovative 21st-century technological solution to solve an old problem: fraud and inaccuracies with expense reporting. Validu's unique software launches compliance solutions that work in real time, reversing the idea that auditing and accounting must be reported after the fact. Validu is now poised to change just about everything that everyone knew about personal expense reporting,…