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FreeWheel Launches First of its Kind Contextual Marketplace, Informed by Research from the FreeWheel Viewer Experience Lab’s New Report, which Found Viewers are 2X More Engaged When Ads are Relevant
AI/ML

FreeWheel Launches First of its Kind Contextual Marketplace, Informed by Research from the FreeWheel Viewer Experience Lab’s New Report, which Found Viewers are 2X More Engaged When Ads are Relevant

Business Wire -
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Adlook & FreeWheel Team Up to Enhance Marketers’ Access to Premium Supply
Native & Programmatic Advertising

Adlook & FreeWheel Team Up to Enhance Marketers’ Access to Premium Supply

MTS Staff Writer -
0
Leading Supply-side Partners Including FreeWheel, Index Exchange, Magnite, Microsoft Monetize and PubMatic Integrate European Unified ID to Maintain Relevant Advertising
Native & Programmatic Advertising

Leading Supply-side Partners Including FreeWheel, Index Exchange, Magnite, Microsoft Monetize and PubMatic Integrate European Unified ID to Maintain Relevant Advertising

Business Wire -
0
Demandbase Transforms the Future of B2B: Rearchitects Product and Brand Experience to Meet Evolving Market Demands
Content

New Global Research Defines Four Key Components of Premium Multiscreen TV Content

Business Wire -
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Harmonic's VOS360 Ad SaaS Validated by FreeWheel, Transforming Video Streaming Monetization
Native & Programmatic Advertising

Harmonic’s VOS360 Ad SaaS Validated by FreeWheel, Transforming Video Streaming Monetization

PRNewswire -
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FreeWheel and NBCU’s Programmatic Partnership For Paris 2024 Summer Olympics and Paralympics Contributes to Record-Breaking Streaming Event for Advertisers
Native & Programmatic Advertising

FreeWheel and NBCU’s Programmatic Partnership For Paris 2024 Summer Olympics and Paralympics Contributes to Record-Breaking Streaming Event for Advertisers

Business Wire -
0
FreeWheel Selects Samba TV as Premier ACR Partner to Help Advertisers Target Audiences in Real-Time Across Linear, Streaming, and On Demand Content
Content

FreeWheel Selects Samba TV as Premier ACR Partner to Help Advertisers Target Audiences in Real-Time Across Linear, Streaming, and On Demand Content

Business Wire -
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Comscore and FreeWheel Forge Next-Gen Partnership, Further Enhancing Privacy-Resilient CTV and Contextual Advertising
Content

Comscore and FreeWheel Forge Next-Gen Partnership, Further Enhancing Privacy-Resilient CTV and Contextual Advertising

Globe Newswire -
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FreeWheel Names Industry Veteran Kris Magel as New Head of Global Agency Partnerships
Native & Programmatic Advertising

FreeWheel Names Industry Veteran Kris Magel as New Head of Global Agency Partnerships

Business Wire -
0
DSPolitical and Beeswax Announce First-to-Market Partnership to Revolutionize Voter Targeting Through Advanced CTV Technology
Privacy and Regulations

DSPolitical and Beeswax Announce First-to-Market Partnership to Revolutionize Voter Targeting Through Advanced CTV Technology

Business Wire -
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MarTech Series’s Marketing Technology Highlights of The Week: Featuring FreeWheel, Lotame, Yahoo DSP and more in martech!
AI/ML

MarTech Series’s Marketing Technology Highlights of The Week: Featuring FreeWheel, Lotame, Yahoo DSP and more in martech!

MTS Staff Writer -
0
FreeWheel Launches New Solutions for Advertisers to Leverage CTV as a Performance Marketing Vehicle
Native & Programmatic Advertising

FreeWheel Launches New Solutions for Advertisers to Leverage CTV as a Performance Marketing Vehicle

Business Wire -
0
FreeWheel Unveils New Suite of Live Product Capabilities to Better Enable Programmatic Transactions Across Largest, Most Prestigious Live Events on Streaming Platforms—Including the Olympic Games Paris 2024
Native & Programmatic Advertising

FreeWheel Unveils New Suite of Live Product Capabilities to Better Enable Programmatic Transactions Across Largest, Most Prestigious Live Events on Streaming Platforms—Including the Olympic Games Paris 2024

Business Wire -
0
Fox Corporation and FreeWheel Announce Expanded Partnership to Introduce Dynamic Ad Insertion for College Football on FOX and Proprietary AdRise Integration
Native & Programmatic Advertising

Fox Corporation and FreeWheel Announce Expanded Partnership to Introduce Dynamic Ad Insertion for College Football on FOX and Proprietary AdRise Integration

Business Wire -
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New Research from FreeWheel’s Viewer Experience Lab and MediaScience Reveals that TV and Streaming Ads Do Not Harm Program Enjoyment for Viewers, But Bad Ad Experiences Do
Native & Programmatic Advertising

New Research from FreeWheel’s Viewer Experience Lab and MediaScience Reveals that TV and Streaming Ads Do Not Harm Program Enjoyment for Viewers, But Bad Ad Experiences Do

Business Wire -
0
New FreeWheel Report Reveals 24% Growth in CTV Programmatic Impressions from Independent Agencies, as Advertisers of All Sizes Take on Programmatic Activation
Native & Programmatic Advertising

New FreeWheel Report Reveals 24% Growth in CTV Programmatic Impressions from Independent Agencies, as Advertisers of All Sizes Take on Programmatic Activation

Business Wire -
0
FreeWheel-Introduces-Programmatic-Ad-Buying-to-the-2024-Upfronts-with-Industry-First_-Allocation-Module-Solution
Native & Programmatic Advertising

FreeWheel Introduces Programmatic Ad Buying to the 2024 Upfronts with Industry-First, Allocation Module Solution

Business Wire -
0
Firsthand-Emerges-from-Stealth-to-Build-the-AI-Agent-Platform-for-Brands-and-Publishers
AI/ML

Firsthand Emerges from Stealth to Build the AI Agent Platform for Brands and Publishers

PRNewswire -
0
Amagi's 12th FAST Report Reveals Growing Impact of FAST on TV Networks, SVOD and Pay TV Businesses
Advertising Trends

FreeWheel’s Latest Offering: The Beeswax Inventory Desk

MTS Staff Writer -
0
Cignal TV brings expanded content lineups to Android STBs, using Quickplay platform
Sales & Marketing

FreeWheel Introduces The Beeswax Inventory Desk

Business Wire -
0
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