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Frere Enterprises

Frere Enterprises Recommends Customizing Customer/Business Interactions With Email Marketing

A business has to utilize all sorts of strategies to attract customers, returning or otherwise. A tactic that has been receiving an upswing in popularity is email mailing lists. Mailing lists are great because customers usually agree to being on them and that's a foot in the door, so to speak. Brandon Frere, strategic business planner and CEO of Frere Enterprises, suggests utilizing email marketing for more effective, personalized interactions with customers and the betterment of a business. Newsletters, digital coupons,…

Frere Enterprises: The FTC’s Focus on Social Media Influencer Marketing Protects Consumers

Social media influencer marketing has become incredibly useful for brands looking to expand their online reach. It can also be a very lucrative business for people who have large social media followings. A problem arising from the increase in influencer marketing is that it's often not clear when influencers have been paid to share their endorsement of a brand's product. Many businesses/brands and influencers are still failing to comply despite numerous warnings from the Federal Trade Commission (FTC) on how to disclose a…