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Fresh Relevance

The Age of AI and Wall Street

Broadridge's 2019 Artificial Intelligence (AI) Outlook Survey reveals majority of financial services firms see value in AI for data mining, but legacy technology is a continuing impediment The financial services industry's top priority for AI applications is Fresh Relevance,, according to the second annual AI Outlook Survey from Broadridge Financial Solutions Inc., a global Fintech leader that is part of the S&P 500® Index. The survey results, released today, explore the state of AI adoption and readiness among U.S.…

New Research from Fresh Relevance Indicates Retailers Could Reduce Return Rates by Using More UGC

Study highlights that one third of shoppers find product photos from other customers useful when making an online purchase decision, while just 16% of retailers surveyed use UGC to engage customers The clamp down on ‘serial returners’ has been making the news headlines recently, following the increase in volume of goods being returned over the last two years. Yet, new research from Fresh Relevance, the real-time personalisation platform, has revealed that leveraging more user-generated content helps shoppers choose the…

New Research from Fresh Relevance Highlights Impact and Adoption of Influencer Marketing Is Overestimated

Study Reveals That Just 22% of Retailers Surveyed Use Influencers to Engage Customers and Only 10% of Consumers Have Bought a Product Based on an Influencer Recommendation From the furore surrounding the Fyre Festival debacle to the introduction of new rules around social media paid-for posts, influencers have dominated the headlines recently, yet new research suggests the scale and impact of influencer adoption is overestimated. The ‘The Retail Social Proof Barometer’ by Fresh Relevance, the real-time personalisation…

New Research from Fresh Relevance Reveals Retailers Might Be Losing Sales with a Lack of Ratings and Customer Reviews

New research from Fresh Relevance, the real-time personalisation platform, has revealed that retailers risk losing sales by failing to provide product ratings and review information consistently. Nearly two thirds (61%) of UK consumers base their purchase considerations on detailed reviews from other customers and 56% on product star ratings, yet just 20% of the fashion retailers surveyed are actually providing this information. The study combines consumer research conducted by One Poll, as well as analysis of the social…

Interview with Mike Austin, Co-Founder and CEO, Fresh Relevance

"AI can offer device-based and local time-based insights to help determine at what time and on which channel marketing messages should be served to each individual shopper for maximum effect." Tell us about your role and journey into technology. What galvanized you to start Fresh Relevance? I’m a serial entrepreneur — I started my first business when I was sixteen and have been building software companies for more than two decades, including one of the first UK-based ESPs in 2000. While working at my previous email…

Holiday Tips for Retail Marketers

The holidays are a time for cheer, spending time with family and — not to forget — gifting. With consumers looking to spend more money than usual during this time of year, marketers have an opportunity to generate a large chunk of their total annual revenue, but must also compete against the thousands of other retail brands looking to do the same. Retail marketers who prioritize a convenient product discovery and smart shopping recovery strategy will be on track to earn shoppers attention and holiday shopping dollars this…

Prediction Series 2019: Interview with Mike Austin, CEO and Co-Founder, Fresh Relevance

What opportunities and challenges did you and/or Fresh Relevance identify at the start of the 2018 and have things worked as planned? We are all social creatures and tend to base our actions on the behavior of others when faced with an overwhelming range of options. However, tactics that have received a lot of media attention recently, such as Influencer Marketing, aren’t necessarily the most effective or scalable ones. Therefore, many retailers are still unsure how to leverage the power of social in their marketing to…