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FunnelWise

Predictions Series 2018: Marketo Accelerate Community and their Idea of Martech Disruptions

Innovate and Accelerate-- 2017 was a year that witnessed technology makers achieve phenomenal pace in their innovations. So, why should 2018 be any different! What better way to understand the martech trends in 2018 than letting the Unicorns speak about the tech-trends themselves. “The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experience in 2018 In Part Eight of the Predictions Series 2018, we unravel the disruptions that could hugely influence martech stacks in 2018. The participants in…

Interview with Mollie Bodensteiner, VP of Marketing, FunnelWise

"Traditional siloes will no longer be sustainable, and instead, AI will open up a truly holistic framework." On Marketing Technology MTS: Tell us about your role at FunnelWise and how you got here? What inspired you to be part of a revenue funnel diagnostics company? I am currently the Vice President of Marketing at FunnelWise. Prior to joining FunnelWise, I worked at Marketo as a Business Consultant and Project Manager on their professional services team. During my time with Marketo (and in prior roles), it was apparent…

Dreamforce TechBytes with Matt Ostanik, CEO, FunnelWise

Matt Ostanik CEO,  FunnelWise Salesforce Dreamforce is one of the biggest software conferences in the world. In the run-up to this event, we unveil our special TechByte series featuring high-profile Dreamforce attendees and MarTech Champions. We spoke to FunnelWise CEO Matt Ostanik about the evolution of revenue funnel science.MTS: How has Revenue Funnel Science evolved in terms of MarTech maturity? Matt Ostanik: Revenue Funnel Science™ and MarTech go hand-in-hand. Revenue Funnel Science is a framework to utilize the…