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iOS13 Will Force Marketers to Consider the Value They Exchange with Mobile Users

The new releases of iOS 13 and Android 10 are upon us and they could very well be pivotal in the way mobile/digital marketers treat user data. Using location data as an example, the new permission options of iOS 13 will make it imperative to focus on the value that is offered to users in exchange for their information. The days of marketers collecting user data without justifying it or explaining how it benefits users are over. This is great news for mobile users, that will now benefit from not only more control and…